If you’re serving ads on your website, there is a chance that you’re potentially using Atlas DMT or Accipiter. According to this news release, Atlas has acquired Accipiter which has helped boost its marketshare and user base. Accipiter has been used in previous companies I’ve been involved with and we’ve had very little hiccups.

The Accipiter business was founded in 1996 and has operated independently since 2002. From 1996 to 2002, the Raleigh, North Carolina-based company operated under various corporate parents, including Engage and CMGI. Joining Atlas will be the long-standing Accipiter management team with co-founder and CEO Brian Handly leading the team in Raleigh as senior vice president, Atlas. European operations will join Atlas EMEA (Europe, Middle East and Africa).

An all cash deal totaled around $30mm.

I subscribe to many different magazines ranging from The Deal to Fortune, and Spin to Mens Health. In the gym last week, I was reading the November 13 issue of Fortune and focused on the article, The Net’s Next Phase. Interestingly enough, this article was based on a panel from Fortune’s Powerful Women Summit, not your typical article written by testosterone infused gentlemen (myself included).

The four panelists were Arianna Huffington (founder of Huffington Post), Marissa Mayer (Google VP of Search Products & User Experience), Padmasree Warrior (CTO, Motorola), and Mary Meeker (Morgan Stanley Internet analyst).

There were many interesting quotes from this article and I tried to put together a few: Read more »