Tag Archives: press

Silicon Alley Tees Off

I’m all about getting really smart people together and talking about the goings-on in the industry (digital media).  I’ve been hosting a private golf outing for the past 3 years and changing things up a bit… read below:

Silicon Alley Tees Off
Premier Networking & Golf Invitational Tees Off on August 4

Contact:  Darren Herman
Email:  dherman at media kitchen dot tv
Twitter:  @dherman76

July 20, 2010 – (New York, NY) – The Silicon Alley Golf Invitational is set to tee off on August 4th, 2010 at Centennial Golf Club in Carmel, NY with over 30 NY based senior executives registered to play from leading venture capital, private equity, startups, digital media, and advertising & marketing services organizations.  Participants of the tournament will be playing for prizes for “Best Score,” “Worst Score,” “Closest to the Pin,” and “Longest Drive.”

“This event is a culmination of 3 years of holding private golf events for my tech/finance friends in the New York scene,” says organizer and The Media Kitchen’s (& kbs+p) Chief Digital Media Officer, Darren Herman.  “We are hoping to turn Carmel, NY into a miniature Allen & Company Sun Valley Conference for the day; as with years past, I expect lots of [business] conversation on the course and during the luncheon following the 18 holes.”

The Silicon Alley Golf Invitational is being supported by Silicon Alley companies’ AdCopy, TraffIQ, The Media Kitchen (a kbs+p company), and Varick Media Management.

The Silicon Alley Golf Invitational is not being run as a for-profit entity and all monies from sponsors and players are going into the actual execution of the event.  Any money over and above the cost of the event will be donated to charity, which is selected by the players at the event.

For additional information, please head to the official website: http://www.siliconalleygolfinvitational.com


Ad Agencies, The Future & Change

I’ve been spending quite a bit of time thinking about advertising agencies and their role within culture, business, and technology.  Nonetheless, what I’ve been researching and working on is absolutely fascinating and has opened the doors to dozens of amazing people who are innovating within similar spaces.

I’m going to be speaking at the Conversational Marketing Summit arranged by Federated Media on June 10 here in New York.  The panel I’m speaking on is entitled, “Can Agencies Change?”  Alongside me on this panel will be the Chief Digital Officer of OMD, the SVP of Moxie Interacative, and Publisher/Chief Revenue Officer of Federated Media.  I’d like to think that this is a pretty powerful panel.  As the event is just under 2 weeks away, we’re going to be holding a phone call or two as a group to discuss topics for the event.

If you’d like to add your thoughts on what we should discuss, or if you have any direct questions, please post them in the comments area and I’ll make sure to bring them up on the phone call.  Certainly let me know.

Here are some links to semi-recent articles on the web about agencies:

Press Mentions, Photography, and Monday's, Oh My.

Not sure if you have, but you may have ran into me in your Monday morning reading:

Saturday, I had spent some time sharpening my photography skills in Central Park and have posted a few of my photos.  Take a peek at them here if you’d like.

Press Mentions

Smoke & Mirrors: A Good Portion of the Digital Media Space

I’ve spent some time thinking about this post and how I wanted to structure it but couldn’t really find the right way. So with that said, here we go…

There are two points I’m trying to get across with this (not mutually exclusive of each other):

  1. The Gartner Curve (hype) around PR
  2. Investment/acquisition opportunity in 2008

Take a look at the graphic below. It’s a representation of the famous Gartner Curve (hype cycle). For those of you who haven’t seen this before, here is a summary off Wikipedia:

A hype cycle is a graphic representation of the maturity, adoption and business application of specific technologies. The term was coined by Gartner[citation needed], an analyst/research house, based in the United States, that provides opinions, advice and data on the global information technology industry.

Hype Curve
Essentially, there has been lots of talk about Web2.0 (I hate that term) companies getting covered by TechCrunch and other rather influential blogs, being all over the blogosphere for the next 15 days, and then falling off the radar screen in the trough of disillusionment and never recovering again. I’m seeing this all of the time now and it’s becoming increasingly tougher to pick the winners because of all of the hype in the space.

What ever happened to ImInLikeWithYou, Pownce, and other companies who we thought could almost take over the world with their media coverage?

There are many reasons to launch a public relations campaign around a startup and I’d think that raising the profile of the company is probably what is most important. When you raise a profile of the company, it becomes attractive to investors, consumers may take notice, and you ignite conversations with potential business development partners. I’ve certainly done it before and I’ll do it again as an entrepreneur. The issue though is that you must maintain your momentum throughout your organization’s life, or the hype you seek in the beginning will be meaningless down the road.

There is a lot of smoke and mirrors though in the industry. Many startups who are getting written about all the time have very little under the hood and once they hit the trough of disillusionment, they probably will never recover. I urge everyone to take a step back and not take every blog for granted. Heck, don’t take mine. I try to be as non-biased as I can but it’s just human nature. Step back and form your own decisions. You can see JupiterResearch got pretty upset tonight…

With this smoke and mirrors and the famous “trough” – it opens up deal-making mavens to come in and swoop up the dead companies. The dead “pool” is about to turn into the “ocean” as many of the venture funded companies of 2005, 06, 07 are about to run out of cash (as they realize that there aren’t enough ad dollars for every one of them). I see some great opportunity here to purchase the assets of some of these failed dotcoms and roll them up.

Back in October 07, I talked about the dot com deadpool fund… this is one of the best times to potentially think about this idea as there is certainly lots of smoke and mirrors with current startups, VC investments are rising to 6 year highs, and external factors like the economy is showing signs of weakness (though MSFT had a great quarter).

The Future of Marketing – BusinessWeek

BusinessWeek just released their Future of Marketing piece and they highlight quite a few areas. Without stealing all of their thunder, I want to show one area in particular:

True or False: Generating press and buzz is the most important part of building a brand.

Buzz chart

What I want to ask is why there is a 21% difference in expecations between agency/client? If generating press and buzz is so important, this typically doesn’t happen with brand advertising… and isn’t that where the largest budgets exist?

My thoughts with buzz/viral marketing are exactly aligned with the quote from Linda Cornelius, managing director at Ogilvy & Mather, “If buzz translates to trial and sales, then that’s great. But you know you don’t want to be just a flash in the pan…”