Tag Archives: presentation

The Rise of the Independent Agency

I spoke a few weeks ago at the Digiday Agency Summit.  My talk was in response to Jack Marshall’s original post on the End of the Indies, a post about how independent agencies were decreasing.  I wrote a post in response to Jack’s in July of this year and Digiday asked me to come and speak at their conference about it.

Here is the practice run of my speech.  The quality of image is terrible as this was my first time using screen capture but the voice over is fine.  Enjoy it.

Click here to watch the video on Vimeo:  Rise of the Independent Agency

If you are into agencies, advertising, career opportunities, and future of service and technologies, you might like this video.

One of my favorite days of the year: TMK Digital Media Venture Capital Conference

The Media Kitchen logoOn Wednesday, April 11, The Media Kitchen is hosting our 5th annual Digital Media Venture Capital Conference.  Here is the writeup from 2008, our first one we ever held.  It’s one of my favorite days of the year because it’s packed with inspiration from some of the greatest minds in venture capital, technology, and entrepreneurship.  For five hours on Wednesday, executives from Union Square Ventures, First Round Capital, LUMA Partners, OMGPOP, Adconion Media Group, PlaceIQ, Flurry, and Advertising Age are going to be taking our stage and talking about marketing, disruption, and mobile.  It’s going to be exciting.

I have one extra spot I’m holding for a reader of my blog.  If you’d be interested in attending, please contact me and let me know why you’d like to attend.  It’s from 8:30am-1pm in Tribeca (NYC) and you’d be expected to stay the whole time to maximize the opportunity.

Here are some of the topics of the talks:

The 2012 Industry Landscape—Challenges and Opportunities

Mention “the slide” to any industry vet and she’ll immediately know that you’re talking about Terry Kawaja’s famous “LUMAscapes”—the maps of how the different pieces of the digital marketing business fit together. Whether it’s how trading desks like Cadreon relate to DSPs like Turn in the display ecosystem, how Tremor feeds into Akamai in video and other companies across social, e-commerce, mobile, search and more, the LUMAscapes are, in the words of Google’s Neal Mohan, “the clear industry standard when it comes to understanding the digital media economy.” Today, we’re pleased to welcome LUMA Partners CEO Terence Kawaja as he outlines the most significant challenges and opportunities to companies trying to succeed in these rapidly evolving and inter-related ecosystems. Don’t miss this exciting keynote address!  Terence Kawaja, CEO & Founder, LUMA Partners LLC

The Past, Present and Future of Online Advertising

Can’t see the forest from the trees? Here’s a chainsaw. This presentation cuts through the complexity of the advertising industry by looking at its evolution over time. From the creation of the first billboard to the Exchanges, DSP’s, and Trading Desks of today, Ben Fox takes a comprehensive look at where the industry started and where it will go next. He exposes the forces that will drive change and takes a deep look at the technology systems that will be the foundation of the new online advertising ecosystem. Finally, he provides agencies, advertisers, ad networks, and publishers a roadmap to navigate the future space.  Ben Fox,  Adconion Media Group

Trends and Opportunities in Venture Capital and Mobile

First Round Capital has been one of the most active investors in NYC and across the country over the last several years, and one of the earliest to focus on seed stage investing.   Managing Partner Chris Fralic will discuss the forces driving the startup landscape, and where First Round is innovating and adding value.    He’ll also give an overview of some of the most important trends in Mobile, with real-world examples and insight, and what it means for brands and marketers.  Chris Fralic, First Round Capital

Zero to $200 Million in 30 days

OMGPOP CEO Dan Porter interviewed by Chris Fralic.   It took AOL 9 years to hit 1 million users.  It took Facebook 9 months.   Draw Something by OMGPOP took 9 days.   Dan Porter is the CEO of NYC’s OMGPOP who has literally taken the mobile gaming world by storm, and in under a month launched one of the most successful games ever and were acquired by Zynga for over $200 million dollars.    This is no overnight success story, though – Dan and the team worked for years developing other games and learning what worked and didn’t.  Find out how they did it, and what brands and marketers can learn, from virality, to game theory, and working your way on to and up the app store leaderboards. Dan Porter, CEO OMGPOP & Chris Fralic, First Round Capital

Inside the Trillion Dollar Media Revolution

Everyday, mobile applications appear to be disrupting multi-billion dollar industries raging from gaming and entertainment to transportation and logistics. In this session, Flurry will discuss the impact mobile applications are having on traditional media, the web and television and will also share insights on how mobile advertising is changing the way consumers are engaging with advertisers.  Simon Kalaf, CEO Flurry

The Future is Location Aware

“Location may be the biggest indicator of intent since search…” so the saying goes and we are out to prove it. In mobile advertising PlaceIQ is pushing the boundaries of privacy friendly audience targeting using the context of location as the key. We’ll discuss how, and show some specific customer examples. Plus discuss how the future is truly ‘location aware’ and what this means for the digital media industry.  Duncan McCall, CEO PlaceIQ

Why Everything You Know About Advertising Is Wrong

Well, maybe not *everything*. But if you think the future is about interruptive advertising, then yes, Union Square Ventures partner Albert Wenger thinks you’re mostly wrong, and maybe about to become obsolete. Technology is changing how humans interact with each other and if brands want to be part of that conversation they need to figure out how to add value in a way that’s “native to the user flow.” Advertising Age digital editor Michael Learmonth talks to Wenger about what that looks like and how the next generation of brands can thrive in the social web.  Michael Learmonth, Sr. Editor, Advertising Age with Albert Wenger, Partner, Union Square Ventures

Clams, Benjamins, Beans, Dollars. Your Startup Sells Ad Space, Read On…

I created a presentation about 6 months ago for a talk at the Founders Institute.  The talk was about 5 things to do/know when looking at generating advertising revenue from your startup.  I’ve personally been in a unique position to talk about this as I’ve run startups that take ad dollars from brands and I’m now on the agency side divvying up ad dollars to all different partners, including startups.  I can talk credibly from both sides of the table.

I was asked to give a presentation to the New York class of Techstars entrepreneurs and revisited the presentation I gave to Founders Institute and made some tweaks.  The presentation is divided up into 5 sections, each of which I will spend the next 5 days discussing each section in depth.  Hopefully you all find this interesting and if there are additional questions, do not hesitate to follow up with me or leave comments.

The presentation is linked to here and this will be what I’ll be going off of as I go deep into each section.  Please view it before continuing as my posts will make a lot more sense.  Note:  the presentation is a “speaking” presentation in the sense that I do much of it justice with voice overs… but you’ll get the idea as you go thru it.

Ad Revenue for Startups

Tomorrow morning’s topic:  advertising ecosystem overview & the two ways to talk to agencies (slides 1-4 including title slide)

If there is anything you specifically want to hear about, please do not hesitate to ask.

Opportunities in Advertising Ecosystem

I gave a presentation at the First Round Capital CEO Summit yesterday in San Francisco on the subject of areas that need innovation within the advertising ecosystem.  While this is a very very broad topic and I only had 45 mins or so, I had to narrow it down to a few areas to speak in-depth about.

I modified the presentation for public consumption and reformatted it from it’s original version.  The presentation is obviously a “talking” presentation with much of the context and clarity coming from my voice overs.  I tried to put a few sentences under each topic so you can get a sense of what each slide is about.  It’s short and sweet – and would love to hear from anyone who has any “solves” for these opportunities.

Here is the link to the presentation on Scribd

Opportunities in Online Advertising

I had a great time at the presentation and met some awesome entrepreneurs and CEOs.

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Advertising Ecosystem Presentation for Startups

I was asked by my friend Gabe to present at the Founders Institute on ways that startups can utilize an ad-supported model as this is right in my wheelhouse.

While the presentation is not until Wednesday, November 10, I wanted to make available the actual slides for any feedback – both positive & negative so that I can make any tweaks.  If you happen to be coming to the Founders Institute and happen to find this preso, certainly read it ahead of time so our conversation can be much more involved.

Note:  This is a “talking” deck so there is little text on the slides.

Please leave comments below and I’ll be sure to follow them up.

Thanks in advance!

The Ad Supported Ecosystem for Startups (5 Thoughts, 15 Slides)

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Advertising Industry Presentation – Need Your Help

I’m taking a cue from Fred Wilson on how he crowdsourced his Web 2.0 Keynote presentation.  The wisdom of all of you are much smarter than myself, so why not work together on this upcoming presentation.  What presentation you might ask?

Announced today, I am the keynote speaker at the Admonsters Ad Ops Forum on December 3 here in New York City.  I am excited about this forum because the people who will be actually going to it are the people who actually pull the “levers” in the industry.  Not that I ever “BS,” but this audience is a very wise one and I’m excited to speak to a very intelligent audience.

The goal of the keynote address:

Where once traditional publishers and portals were able to command the CPMs they wanted for all their inventory, they now struggle to provide differentiated, premium inventory that they can sell directly. Agencies have gone from thinking of online as an afterthought to seeing significant investment in systems to help them drive performance for their clients. Networks continue to evolve in every way possible as they attempt to develop their own secret sauce that will make them a top player among hundreds of others.

Following the shift of power is complicated by the fact that all the players are continually redefining their roles:  publishers and agencies are creating their own networks and ad exchanges. Publishers and networks are offering services akin to digital agencies.

This redefinition of roles not only applies to the companies themselves, but internally as well. The importance of Ad Operations for all the players has grown tremendously in the last couple of years. Ad Operations ability to help connect technology and process to the business side of online advertising makes it a focal point for our further evolution.

This focus is of particular interest to Networks who sit at the center of many of these changes and must remain nimble to survive. This creates unique challenges for Ad Operations leaders.

Darren’s keynote will take us through the macro level shifts in the balance of power, how that is redefining the roles of all the players involved and focus on how Ad Operations need to position themselves – especially at networks – for today and the future.

I have setup a few public and private conversation spaces for this presentation.  I will do my best to respond to each and every comment and will give attribution to the comments that I do use within the presentation.

  • Leave your comments below in typical Disqus blog format.
  • Give a call to 646-495-9271 x 44195 and leave a voicemessage with your thoughts.  This goes into a Drop.io account that I’ve setup.
  • Send an email to keynotepreso@drop.io with your thoughts.

For those of us in the industry, the Pubmatic Ad Revenue Summit guide did a very good job of showing the landscape, but I’d like to dive as deep as possible.

Thank you in advance for participating!  I will post the slides up here as they are created… (and certainly the finished deck).

Small Focus Group on Digital but Interesting Nonetheless

I spent last Thursday afternoon and all day on Friday up at my alma mater, Skidmore College.  The reason I went up was to attend a few meetings and to give a presentation to their Marketing/Advertising and Entrepreneurship classes.  The point of this post is less about the presentation but more about my lunch afterward with a handful of students at Scallions in downtown Saratoga Springs.

While the ~6 students I had lunch with were hardly a legitimate focus group, it did give me some directional thoughts to ponder on my 2.5 hr trip home.

  • Cable in the dorm is rare.  Television viewing is now on the computer.  This is the status quo.  Hulu is a key driver of this.  Students also mentioned “Bit Torrent” and other “torrent” sites.
  • Pandora/Last.fm – big fans of these internet radio stations.  Students at first complained about their use of audio ads, but when I pushed back saying that they were getting music for free, they said that it was a fine tradeoff.  I asked about the wallpaper ads for these sites and the students didn’t really notice them as they generally open a tab to stream Pandora in and not view the wallpaper or display ads at all.
  • Twitter – not really mass adopted on campus.  Students didn’t see a point to it.
  • Facebook – still going strong, but students hated the new release.

What I’ve been noodling around for the past few days is the “Cable in the dorm is rare.”  While this is hardly rare (many of my friends have traded in their cable box for Boxee or Hulu), is this the death of our traditional television model as we know it?  I’ve been following the debate for a while and the writing is certainly on the wall.

Opportunities abound.

Extreme Entrepreneurship

I had the opportunity to head down to Lehigh University yesterday with Michael Simmon’s and his Extreme Entrepreneurship Tour.  I was the keynote speaker and featured panelist and talked about entrepreneurship overall, and the trials and tribulations that I have experienced through my journey.  Since I had very recently finished up The Dip by Seth Godin, I was able to weave some of his commentary into my speech as it added some fresh insight for me.

Extreme EntrepreneurshipFor a Saturday afternoon on a college campus, the turnout was better than expected.  The questions were excellent and the conversation flowed, which made the 2-hour journey down to Lehigh worth it.

I got to speak 1-on-1 with a few students and see their projects.  Interestingly, there was a video based startup on campus who I got excited about and instantly saw opportunity for them.  Other students were developing optical devices and other very tech-driven ideas which were really cool.

Extreme Entrepreneurship is an organization that goes from University to University and does an a presentation that lasts all day (or just the afternoon).  It’s motivational, inspirational, realistic, and humorous… students learn the practicality and issues of being entrepreneurs and hopefully come away with a few concrete next steps into taking the next step with their idea or concept.  The concept of GTD (getting things done) was raised a few times and that’s a trend that I’m following closely.

The event ran extremely smooth and had some fantastic speakers – a few inspirational ideas were presented that I wrote down so I can share them with my teams.  If the Extreme Enterpreneurs tour comes to your college campus or company, I would highly recommend attending and to ask as many questions as you can.  These guys know how to put on a great event and I was extremely fortunate to help them out.  I would be more than happy to do other events for them.

Stop Speaking

Out in Chicago, Greg Verdino, a buddy of mine & Chief Strategy Officer at crayon delivered a powerful presentation to people who paid good money to listen to him.

Fortunately, Greg put his presentation on his blog this AM and I went through it quickly before my lunch meeting.  I’ve been thinking about the 46 slides in his deck and they are crafted beautifully and deliver a solid message:  stop speaking.

The presentation starts with market statistics (how unique) but even they are powerful: in 2006, $285 billion was spent on advertising.  That’s a lot of money, especially when introducing just over 32,000 products to the marketplace.

My favorite slides in his deck which reiterate what many of us have been saying for some time now:  if you think YOU or your consumers are in control, you are wrong.  No one is in control.  And most importantly, stop talking… and listen (slide 32).  Listening is one of the most important lessons in life… not just in marketing, but in life.

Message to brands [from me]:  If you have nothing to add to the conversation, don’t say it.  It can only hurt you.  When you have something relevant to say, people will listen… but you can’t speak 24/7.