Tag Archives: luma partners

Busy Week Ahead

This has been a busy couple of weeks.  Last week was the Silicon Alley Tennis Invitational (part of Silicon Alley Sports) in which we hosted about 40 Silicon Alley execs up in Westchester County and played some tennis, was treated to a surprise guest Patrick McEnroe, and networked with each other.

This week, we’re doing some press briefings for some upcoming launches and have the below scheduled.  Hopefully I’ll be bumping into you at these events.

Wednesday (5/20) is Luma Partners’ Digital Media Summit in which I’ll be delivering a talk around user agency in advertising.  I’ll also be at the event in the afternoon to chat with those who would like to sit down and talk.

Thursday (5/21) is Dmexco NYC inaugural get-together and we’ll be there giving talks about putting the user front and center and giving some insights for the future of advertising.

Looking forward to seeing you this week.

 

Marketing Technology that Powers $42.3B in E-Commerce

Quick link:  Download report here.
This was our second year releasing the Marketing Technology Holiday E-Commerce report.  It’s no Lumascape, but it’s damn interesting.

It started as a simple project for me to understand which top e-commerce players were using different Marketing Technologies.  This year, we included trending information from last year’s report.

Here is a link to the new 2012 report (PDF), and a link to the old 2011 report (PDF).  The actual data set that it is derived from can be downloaded here for your own analysis.

I owe a big thank you to my friends at Evidon for providing me this information as Ghostery powers much of it.

AdExchanger was kind enough to write up the report late yesterday and hopefully you had a chance to read it.

Here are my takeaways:

1.  Social.  100% of the 20 surveyed sites were using social plug-ins or another form of social connectivity.  While social is the grouping, this shows the power of “earned” media; or at least the potential power of “earned” media.

2.  Audience.  I’ve been harping on this for years now.  We need to understand audiences in marketing.  Not just online, but in store too.  We’re seeing these top e-commerce sites learning about their audiences by deploying different marketing technologies that could help shape audience experiences, products, customer service, etc.

3.  Mixpanel.  I was surprised to see them in the top 10 marketing technologies utilized.  They are an analytics platform for the desktop and mobile web.    Impressive to see them breaking into the top 10.

4.  Slow decline of the ad networks.  Not the death as many folks have predicted but 51% less ad networks year over year.  Google AdWords was the top ad network (no surprise).

Again, the report isn’t perfect due to classification of companies but it’s directionally accurate.  I look forward to hearing your thoughts!