Steve Jobs took the bull by its horns and made a bold statement through Apple.com today (you can see the full version here).

Imagine a world where every online store sells DRM-free music encoded in open licensable formats. In such a world, any player can play music purchased from any store, and any store can sell music which is playable on all players. This is clearly the best alternative for consumers, and Apple would embrace it in a heartbeat. If the big four music companies would license Apple their music without the requirement that it be protected with a DRM, we would switch to selling only DRM-free music on our iTunes store. Every iPod ever made will play this DRM-free music.

It’s about time! Lets see what the big 4 labels say….

I was cruising around the Internet after the festivities this evening (congrats Peyton and the Colts), checked my RSS feeds and saw a posting from my friend, Greg Verdino about a video he uncovered. The online video was created by Michael Wesch, Assistant Professor of Cultural Anthropology at Kansas State University and it shows how the Internet has changed over the years and how “Web 2.0″ is helping change culture. This is a must watch video for anyone who is interested in Digital Media, Ethnography, or the technology. Enjoy it!

Because Wordpress can’t embed video files (at least mine can’t), you can click this link to view the video on GooTube. It’s roughly 5 minutes. All I have to say is, “wow.”