One of my friends, Sam Lessin, created a service called letter.ly, which allows anyone to sign up for a email newsletter account and charge users whatever they want to join. An example of this is Michael Galpert’s newsletter of which he charges $4.00/mo.
Recently, Jason Calcannis and Sam Lessin declared their blogs dead and are moving to email communications because it’s more intimate. I receive Jason’s email newsletter and find nothing in there that couldn’t/shouldn’t be on his blog.
I find it funny how everything old is new again. Note, these 2 people are not a statistically significant sample but being that these two men are at the center of the tech scene, it may be a directional indicator of where things are headed.
Nate’s post entitled Going Premium talks about how he’ll write in-detail about things not fit for mass public consumption (his blog). Sam also talks about how an email newsletter allows him to talk about things more interesting things.
I don’t know if I subscribe to the whole notion of “stop blogging, start a premium newsletter.”
I think each of them have their place as a communications vehicle but I would guess, right now, without much experience writing email newsletters that being open rather than closed would deliver a lot more value which is the antithesis of what Sam talks about in his blog post.
An interesting thing did happen though. Since I’m paying for this content now, I do hold a higher standard for it. In an email exchange I had with one of the guys mentioned above, I told him that he better deliver “significant value” since my wallet is open. Being that I’m now paying for this content, I may be more likely to cancel my subscription than to take his previous [free] content out of my RSS Reader or my alpha version of Tomzy.
I’ve been wrong many more times than being right, so take this all with a grain of salt.
Would love to hear your feedback.
This post was written by Darren Herman (@dherman76) who is the Chief Digital Media Officer ofkbs+p/The Media Kitchen and the founder of Varick Media Management. This post represents personal opinions and views, not necessarily reflected of his employer.