Tag Archives: book

kbs+ Ventures: Creative Entrepreneurship

Just last week, we launched our first book at kbs+ Ventures.  The book was derived from the insight that our agency‘s staff wanted to learn more about innovation frameworks and what entrepreneurs have to do in order to build a business.  You can download the book here (more formats for the book coming in the near future, follow me on twitter to find out when launched).

Creative Entrepreneurship Books

Last summer, Lara, Eugenia, Taylor and I embarked on the process of creating this book with the support of our agency and MDC Partners.  A few months later, we had a finished product of the book in-hand and were ready to launch it.  We turned the book around in about four weeks.

We decided not to re-create the wheel and write all new content.  Some friends of ours are top venture capitalist and entrepreneurs who already write amazing content online so we asked them to donate some content to our book.  And they did;  some old posts they had written and some brand new content for our book.  A huge fist bump to all the contributors including Blake Masters, Tim O’Reilly, Paul Graham, Jay Jamison, Sarah Lacy, Felix Salmon, Mark Suster, Steve Blank, Marc Averitt, Fred Wilson, Charlie O’Donnell, Chris Dixon, Andrew Chen, Seth Levine, Scott Weiss, Babak Nivi, Matthew Waterman, Dave McClure, Dan Shapiro, Adam Penenberg, Robert Ackerman Jr., Walter Kortschak and Rutul Dave.

We plan to use this book for our Fellows Program.  We also plan on making the book much more widely available – it’s free to you.  We will be distributing the book thru different accelerators, incubators, venture capital offices and other places of entrepreneurship.  Reach out to me if you want to put a bunch in your office or in a place which could reach many entrepreneurs.

Here are some pics of our launch party for the book.  It was a blast.  And here is the writeup on our Tumblog.

We believe this book can have an impact and I’m super proud of the team who made it happen.


My Friend David's New Book – Releasing on Dec 31 – Semantic Web

I met David at a dinner hosted by a MD of a hedge fund a few years back who happens to be one of the most connected digital guys.   Little did I know, I was sitting next to the guru of the early web design books of the 90s of which I had 2 of them on my shelf at home.

I maintained friendship with David beyond the dinner and have gotten coffee over the years to chat about his entrepreneurial engagements, chocolate, roller skating, candidacy to become Apple’s next CEO, and of course, children (he’s also a father of a young child).

David’s big day is tomorrow, when Portfolio Hardcover is releasing his next book entitled Pull:  The Power of the Semantic Web to Transform Your Business.  The title is a mouthful and a bit boring but if I know David, the book will certainly impress.

Per his book description:  Pull is the blueprint to the next disruptive wave. Some call it Web 3.0; others call it the semantic web. It’s a fundamental transition from pushing information to pulling, using a new way of thinking and collaborating online. Using the principles of this book, you will slash 5-20 percent off your bottom line, make your customers happier, accelerate your industry, and prepare your company for the twenty-first century. It isn’t going to be easy, and you don’t have any choice. By 2015, your company will be more agile and your processes more flexible than you ever thought possible.

For those who are interested in learning about the semantic web further, you can purchase his book on Amazon.

Other ways to learn about the semantic web:  wikipedia, w3c, semanticweb.org, avc (fred wilson), oreilly

Initial Thoughts as an Author (stats, etc)

First off, thank you to everyone who has purchased my first book, Coloring Outside the Lines. I’ve gotten quite a few requests to follow up my book launch with details and statistics and I think it’s about time I shared them.

As it turns out, 62% of you preferred to order the print version of Coloring Outside the Lines where 38% went digital. In the first 24 hours, 60% of the overall books were sold. The average size of a book order is 1.1.

The stats on the banner ad that you see on this site (and HermanWeb.us) delivered a 3.23% CTR in the first week of the book launch (just the banner, not counting other links).  In the month of March, the banner delivered a 2.00% CTR and in April, 1.5%.  The banner was never creatively refreshed.

I’m not surprised that 60% of the overall books were sold within the first 24 hours. The book business is similar to a hit driven business (video games, Hollywood, music) where upon release, most transactions are completed (be it opening weekend or CD release). I’m fairly certain there will be additional sales of the book every so often, but the 24 hours surrounding the launch was the big bang.

Note: I chose not to go with a big publisher for the release of this book as I wasn’t trying to set NY Times Bestseller records and I didn’t want to sign my life away to a publisher (having spent time in the music world, I know what a deal looks like). Had I gone with a big publisher, the hooplah surrounding the book launch and retail promotion would have been exponentially greater, but I’ve proven to myself that if you can create awareness and solve a need, a book can sell on its own and can generate revenue (not peanuts).

Thank you again for everyone who sent in their comments and thoughts – it’s certainly been a learning experience for me and the initial reactions from everyone have been awesome. Fee free to leave a comment or contact me if you want to speak further about the book.

Another Book You Ask?

AoC BannerHot off the release of Coloring Outside the Lines, I’ve been asked to contribute to this year’s edition of The Age of Conversation (AoC).

A little background:  Last year, two marketing bloggers whom I greatly admire, Gavin Heaton and Drew McLellan “challenged bloggers around the world to contribute one page — 400 words — on the topic of “conversation.” The resulting self-published book, authored by 100 writers and thinkers, was sold online, with the proceeds benefiting Variety, The Children’s Charity.

I’m extremely excited to partake in this project especially with the proceeds going to benefit a children’s charity.  There are some excellent and intriguing marketers who are partaking in this project and should be a great read.

If you’d like to get your hands on the first edition of this great book, you can click here to order it.

Interested to see who is partaking?  Adam Crowe, Adrian Ho, Aki Spicer, Alex Henault, Amy Jussel, Andrew Odom, Andy Nulman, Andy Sernovitz, Andy Whitlock, Angela Maiers, Ann Handley, Anna Farmery, Armando Alves, Arun Rajagopal, Asi Sharabi, Becky Carroll, Becky McCray, Bernie Scheffler, Bill Gammell, Bob Carlton, Bob LeDrew, Brad Shorr, Bradley Spitzer, Brandon Murphy, Branislav Peric, Brent Dixon, Brett Macfarlane, Brian Reich, C.C. Chapman, Cam Beck, Casper Willer, Cathleen Rittereiser, Cathryn Hrudicka, Cedric Giorgi, Charles Sipe, Chris Kieff, Chris Cree, Chris Wilson, Christina Kerley (CK), C.B. Whittemore, Clay Parker Jones, Chris Brown, Colin McKay, Connie Bensen, Connie Reece, Cord Silverstein, Corentin Monot, Craig Wilson, Daniel Honigman, Dan Goldstein, Dan Schawbel, Dana VanDen Heuvel, Dan Sitter, Daria Radota Rasmussen, Darren Herman, Darryl Patterson, Dave Davison, Dave Origano, David Armano, David Bausola, David Berkowitz, David Brazeal, David Koopmans, David Meerman Scott, David Petherick, David Reich, David Weinfeld, David Zinger, Deanna Gernert, Deborah Brown, Dennis Price, Derrick Kwa, Dino Demopoulos, Doug Haslam, Doug Meacham, Doug Mitchell, Douglas Hanna, Douglas Karr, Drew McLellan, Duane Brown, Dustin Jacobsen, Dylan Viner, Ed Brenegar, Ed Cotton, Efrain Mendicuti, Ellen Weber, Emily Reed, Eric Peterson, Eric Nehrlich, Ernie Mosteller, Faris Yakob, Fernanda Romano, Francis Anderson, G. Kofi Annan, Gareth Kay, Gary Cohen, Gaurav Mishra, Gavin Heaton, Geert Desager, George Jenkins, G.L. Hoffman, Gianandrea Facchini, Gordon Whitehead, Graham Hill, Greg Verdino, Gretel Going & Kathryn Fleming, Hillel Cooperman, Hugh Weber, J. Erik Potter, J.C. Hutchins, James Gordon-Macintosh, Jamey Shiels, Jasmin Tragas, Jason Oke, Jay Ehret, Jeanne Dininni, Jeff De Cagna, Jeff Gwynne, Jeff Noble, Jeff Wallace, Jennifer Warwick, Jenny Meade, Jeremy Fuksa, Jeremy Heilpern, Jeremy Middleton, Jeroen Verkroost, Jessica Hagy, Joanna Young, Joe Pulizzi, Joe Talbott, John Herrington, John Jantsch, John Moore, John Rosen, John Todor, Jon Burg, Jon Swanson, Jonathan Trenn, Jordan Behan, Julie Fleischer, Justin Flowers, Justin Foster, Karl Turley, Kate Trgovac, Katie Chatfield, Katie Konrath, Kenny Lauer, Keri Willenborg, Kevin Jessop, Kris Hoet, Krishna De, Kristin Gorski, Laura Fitton, Laurence Helene Borei, Lewis Green, Lois Kelly, Lori Magno, Louise Barnes-Johnston, Louise Mangan, Louise Manning, Luc Debaisieux, Marcus Brown, Mario Vellandi, Mark Blair, Mark Earls, Mark Goren, Mark Hancock, Mark Lewis, Mark McGuinness, Mark McSpadden, Matt Dickman, Matt J. McDonald, Matt Moore, Michael Hawkins, Michael Karnjanaprakorn, Michelle Lamar, Mike Arauz, Mike McAllen, Mike Sansone, Mitch Joel, Monica Wright, Nathan Gilliatt, Nathan Snell, Neil Perkin, Nettie Hartsock, Nick Rice, Oleksandr Skorokhod, Ozgur Alaz, Paul Chaney, Paul Hebert, Paul Isakson, Paul Marobella, Paul McEnany, Paul Tedesco, Paul Williams, Pet Campbell, Pete Deutschman, Peter Corbett, Phil Gerbyshak, Phil Lewis, Phil Soden, Piet Wulleman, Rachel Steiner, Sreeraj Menon, Reginald Adkins, Richard Huntington, Rishi Desai, Beeker Northam, Rob Mortimer, Robert Hruzek, Roberta Rosenberg, Robyn McMaster, Roger von Oech, Rohit Bhargava, Ron Shevlin, Ryan Barrett, Ryan Karpeles, Ryan Rasmussen, Sam Huleatt, Sandy Renshaw, Scott Goodson, Scott Monty, Scott Townsend, Scott White, Sean Howard, Sean Scott, Seni Thomas, Seth Gaffney, Shama Hyder, Sheila Scarborough, Sheryl Steadman, Simon Payn, Sonia Simone, Spike Jones, Stanley Johnson, Stephen Collins, Stephen Cribbett, Stephen Landau, Stephen Smith, Steve Bannister, Steve Hardy, Steve Portigal, Steve Roesler, Steven Verbruggen, Steve Woodruff, Sue Edworthy, Susan Bird, Susan Gunelius, Susan Heywood, Tammy Lenski, Terrell Meek, Thomas Clifford, Thomas Knoll, Tiffany Kenyon, Tim Brunelle, Tim Buesing, Tim Connor, Tim Jackson, Tim Longhurst, Tim Mannveille, Tim Tyler, Timothy Johnson, Tinu Abayomi-Paul, Toby Bloomberg, Todd Andrlik, Troy Rutter, Troy
, Uwe Hook, Valeria Maltoni, Vandana Ahuja, Vanessa DiMauro, Veronique Rabuteau, Wayne Buckhanan, William Azaroff, Yves Van Landeghem

The Past 24 Hours…

The past 24 hours have been pretty insane.  Yesterday was the global release of my book, Coloring Outside the Lines and I awoke to a flurry of emails from friends and colleagues all over the world who had purchased the digital copy and started reading it.   Overall, the reactions have been extremely positive (and to be honest, a few negative) as many people are saying that they’ve never read a book quite like this.  Like I’ve said many times in the past, it’s not a heavy read nor a how-to, but a bunch of experiences linked together and some insights into a changing digital media market.

As an entrepreneur, we all derive inspiration from different places and at a lunch-&-learn yesterday here in the agency, I had the opportunity to introduce John Battelle, someone who I admire greatly (Wired, The Industry Standard, Web 2.0 Expo, Federated Media).  We’d been planning his speech for a few weeks now, and yesterday was the day that he was in town to speak to all of us.  We exchanged signed copies of our books (he wrote The Search:  How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture) and he spoke about social media and where everything is headed.  In future posts, I’ll be writing in reaction to some of the comments he made during his presentation.

I spent the evening with some of my closest buddies over at Madison Square Garden at the Big East tournament and we had a great time catching up.  It was nice to escape everything and spend time talking about everything non-business related.

I also received my sales numbers for the book and have to say I’m extremely impressed!  In just one day, we’ve raised hundreds of dollars for entrepreneurs in Africa and Asia and I look forward to sharing the Prosper experience with everyone.

Thank you to everyone who purchased a book, commented on the blog, or contacted me…. you made yesterday a blast…

Global Book Release: Coloring Outside the Lines

March 12 is here… finally. I’m proud to announce that my first book, Coloring Outside the Lines: Confessions of a Digital Native is officially for sale. It can be purchased online at the book marketplace, Lulu.

I’ve spoken about the book for the past couple of weeks and even have run some promotional advertising for it, but the day has finally come where the talk stops and it’s universally available for all. The paperback version of the book is fairly priced at $14.95 and the digital download is $0.76. Please note that profits from the book will be invested through Prosper to entrepreneurs in other countries who are trying to feed their families. I will post about this experience seperately over the coming weeks.

I couldn’t have written this book without the strong support of YOU – the readers of this blog, my family, friends, and colleagues. I hope you enjoy the book as much as I enjoyed writing it.

If you don’t step out of line, you end up waiting.

Coloring Outside the Lines: Update

I’m getting excited as it’s about 12 days until the launch of my first book, Coloring Outside the Lines.  The details of this book are fairly fuzzy unless you’ve been over to the official site for the book, but wanted to update everyone as to what to expect:

  • Content Sections:  8 (w/6 chapters)
  • Total Pages: 131
  • Beginning of book:  all about entrepreneurship, raising capital, startup ups/downs
  • Ending of book:  trends in digital media
  • Style of book:  paperback
  • Writing style:  relaxed, blog-esque writing (my preferred all around style)

The content/chapter breakdown list is as follows:

  • Preface
  • Introduction
  • Some preliminaries
  • Strategy
  • Raising funds
  • Branding and marketing
  • Trends in the digital age
  • Conclusion

Looking forward to sharing the book with everyone!

It's Coming…

Book CoverAbout a month ago, I mentioned that I was writing a book on digital media and entrepreneurship.  We’re just a week or so away from releasing the book and thought I’d share the cover with everyone and a few tidbits…

The book is not a how-to or a media 101.  Rather, it’s a collection of thoughts, experiences, and annecdotes about startups, entrepreneurship, and of course, digital media.  The book covers topics such as selecting a co-founder, fundraising, strategy, failure, and ad dollars.  It’s not the end-all-be-all, but a fast read that hopefully will add some more color to your startup.

Do you need to be an entrepreneur to read it?  Not at all.  Where will it be available?  The usual online suspects… Lulu and Amazon.

Get excited… I know I am.

On a side note, fellow entrepreneur Ryan Allis has re-released his book, Zero to One Million and it’s doing awesome on Amazon.  Check it out here.

A Book You Say? YES, it's True!

If you’ve heard the rumors about me authoring a book, I’d like to confirm them.  I’ve spent the better part of the past six months putting some new thoughts down on paper as well, as, massaging some content from this blog and am about 90% ready to release.  The remaining 10% is just logistical:  ISBN number, distribution, etc.

I’m extremely excited about this as it’s one of the craziest things I’ve done.  I never thought I’d ever write a book and after I read the manuscript, I’m still shocked.

The book is about entrepreneurship and digital media.  It’s not supposed to be a how-to start a company, or a bible on the future of digital media, but if you are an entrepreneur who has an emerging company or is contemplating starting one, it would be extremely relevant to you.  Every entrepreneur goes through ups and downs of startups and I’m looking forward to sharing those with you.

The book will be available through Amazon.com and through this blog in due time and may be available digitally for those who would like to save some paper.

So hang tight, I wanted to publicly confirm the rumors before they got back to me again (thanks Jon!) and keep checking back here, as the book will be ready within the next 45-90 days.  I’m certainly excited!

Writing a Book….

I have always had the inkling to write a book about my experiences. Starting out at 14 years old in the business world is uncommon for most teenagers and being involved in multiple acquisitions before the age of 25 is also pretty uncommon as well. The book that I’ve always thought of writing is for teens and students who are looking for some inspiration, learn the intricacies of starting a business, and to get some knowledge on the ins/outs of entrepreneurship.

Why haven’t I written a book yet? Time. I also am not a great writer by trade… ask any of my friends or colleagues about how many times they’ve edited my documents before they’ve gone out. Sitting down to write 200+ pages is pretty daunting (though if it was a business plan, I could certainly do it… but no business plan should be 200 pages!) and that’s what has kept me away from writing….

I was fortunate to sit down with an entrepreneur today who was talking about a service that allows bloggers to turn their blog postings into books. I have heard of this in the past but it never registered with me. I’ve got quite a bit of content on this blog, most of it relevant, and I could easily edit it down to “book” form with such a service as Blurb or Lulu. There have been over 200 posts on this blog since its inception so there is no shortage of content.

My goal (and New Years Resolution) by end of 2007 is to release a book based on this blog. Though I cover a lot of different topics with this blog, I will work with an editor to make the book cohesive and have it make sense to the reader (and not jump from In-Game Advertising to Startup & Venture Capital). With this said, if you have any topics that you’d like to see covered, or any comments you can send forth about your trials and tribulations about writing a book, I’d absolutely love to hear it.