Darren Herman

In the current issue of Wired Magazine (Jul 2008), there is a fascinating article by Chris Anderson, the editor in chief of Wired entitled, The End of Theory. Chris points out that scientists have always relied on hypothesis and experimentation but now in the era of massive data, there’s a better way…. mining that [...]

I thought I would stop into the Apple Store in Soho, NY (Prince St.) to pick up a new iPhone 3G on my way to the office.  I knew there probably would be a line, but didn’t realize the magnitude.  I counted over 135 people in line from just my vantage point but I’m sure [...]

I’d like to pose a challenge to all entrepreneurs or established companies who are looking to increase their distribution (and business) in the digital media world.  I’m friendly advising someone/company that has legal access to over 750,000 US Internet users and we are trying to come up with new ways to monetize the audience.
Distribution will [...]

The Battle of 2008: App vs. Widget.  We’ve heard the term “widget” more than we’d like to admit, especially working on the agency side of the business when the majority of the meetings are about widgets and distribution strategies.
There are over 130,000,000 results for widget in Google.  There are 188,000,000 results for “apps.”  As the [...]

I’ve got quite a few clients that are selling products/services to consumers. The Social Graph has played a role in all of our conversations and we’ve been rethinking the way we’re engaging with consumers. There is an interesting PDF case study by Shawndra Hill, courtesy of Auren Hoffman that I uncovered and would [...]

It’s been a debate in the past about whether or not you should build your infrastructure on someone else’s turf. I’d say the “Berlin Wall” is falling in this debate as API’s are one of the causes of this paradigm shift. Today, Summize was rumored to have been acquired by Twitter.
This blog post [...]

Apparently, Admob is about to “mint money” as VentureBeat hypes.   Admob has served 30.665 billion worldwide impressions (what is an impression?) which sounds like quite a lot.
Like I’ve said many times previous, mobile marketing using SMS is almost like email marketing in the mid-90s.   Every morning, I receive a Yahoo Weather update (not sure why [...]

I’ve been thinking about bloggers, blogging, memes, and this entire ecosystem from a macro-POV over the past few days. What caused me to think about it… I’m not sure, but nonetheless, I’m down the path and wanted to throw a few ideas out there.
In early 00s, I spent enough time in the music industry [...]

Advertising is going through a significant innovation period right now and it’s fascinating to take part in it. Online advertising (strictly online) was established and tested in the 90s and now has billions of dollars being spent. Brands are spending increasing amounts of money to engage with their audiences in the digital world.
The [...]

One of my colleagues in the office told me about a website statistics service named Woopra (he knows I love quantitative data). I had not heard about it prior, so I went a did a little research around the Internet about it. Apparently, it launched on/around May 30 2008, as it’s relatively new, [...]