Darren Herman
Marketing, Media, and Technology Conversations
Category: Technology

It’s official, my iPhone has taken over as my go-to device.  No longer do I reach for my laptop for simple tasks, nor turn on the television for others… the iPhone can do most of what I need.  Some would say that it’s only for personal purposes… well, at work, we use an Exchange server [...]

I went to the IAB Ad Ops Summit yesterday here in New York.  The attendance was broken out as follows:  80% pubs, 15% agencies, 5% clients.  Not ideal as all sides of the equation should be represented when we’re talking about best practices and having an open conversation about them. While I didn’t really find [...]

Such a genius business.  Extracted from the original interview. And why do retailers love these cards? The economics work in their favor. Now, there’s an interesting fact about these cards. Retailers love them over any other product they have in their store, because the cards themselves don’t take up any inventory. They’re not activated until [...]

I’ve been a fan of Jeff for years and have met him on occasion at his year partner summits.  I agree with him on the point below, extracted from an interview on peHub. What’s clearly not working, or, at least, won’t in the harsh economic climate we’re entering? One interesting place to watch is the [...]

Note to all entrepreneurs especially at a time like this: Innovation is more of a science. Adoption is more of an art. Don’t let the speed of innovation bring you too far ahead of the adoption curve.

Will the Dream become the new iPhone?  Excited to hear some feedback.

I’ve been playing around with dashboards, statistics, and different ways of reporting information lately and there are endless ways to visualize information.  There is an entire industry for this. Since the NFL season has just started and there is a wealth of data that comes out of every game, I thought I’d crunch it and [...]

A high profile launch with a selectively distributed comic book.  Beta only on the PC.  Blog posts and mainstream articles written up everywhere from the NY Times to TechCrunch and almost every tech blogger who has a keyboard. I have absolutely no doubt that Chrome is interesting and potentially monumental as it goes beyond a [...]

Check out Trendwatching’s latest briefing. Download the PDF here.

Varick Media Management, New York, was formed by MDC Partners, Toronto, whose holdings include Crispin Porter & Bogusky and Kirshenbaum Bond & Partners. Varick is being formed to provide digital media management services for online exchanges. Varick opens with the Media Kitchen media agency, part of Kirshenbaum Bond, and its client roster. Darren Herman was [...]