I found a new content consumption occasion in my life and it’s during the time I’m on the elliptical in my home gym. I rest my iPad against the top of the machine and have been consuming TED videos for the past few weeks.
While in the beginning I searched for specific topics that I thought would be of significant interest to me, in the recent weeks, I have let the app choose and it’s been inspiring. Occasionally, there is a dud, but most of the time, I’m pleased with what I watch.
Here are three recent videos that I really liked – not all are marketing, technology or advertising related.
We Are All Makers by Dale Dougherty: America was built by makers — curious, enthusiastic amateur inventors whose tinkering habit sparked whole new industries. At TED@MotorCity, MAKE magazine publisher Dale Dougherty says we’re all makers at heart, and shows cool new tools to tinker with, like Arduinos, affordable 3D printers, even DIY satellites. (taken from TED website)
Are We All Born to Run? by Christopher Mcdougall: Christopher McDougall explores the mysteries of the human desire to run. How did running help early humans survive — and what urges from our ancient ancestors spur us on today? At TEDxPennQuarter, McDougall tells the story of the marathoner with a heart of gold, the unlikely ultra-runner, and the hidden tribe in Mexico that runs to live. (taken from TED website)
Life Lessons from an Ad Man by Rory Sutherland: Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value — and his conclusion has interesting consequences for how we look at life. (taken from TED website)
I especially find the last one, Life Lessons from an Ad Man inspiring because it hits close to home with what I do everyday and I find Rory an extremely good presenter.
Hope you enjoy.