I created an uber prediction list back in 2007 and it was a hit. Here are some of the predictions already posted across the net re: technology, media, and marketing – three things I’m very interested in. If I missed your post and you’d like to be listed, just leave a comment and I’ll add [...]
Category: Technology
The advertising world is being impacted by the adoption of technology at it’s core. I speculate that the majority of all ad impressions will be “served” by some sort of technology within the next decade. This speculation includes print, television, radio and OOH. We’re seeing this start to play out within the online advertising space. [...]
I received a very timely email from my friend David Siegel pointing me (and a very small group of recipients) to Google’s Patent search database. On October 22, 2009, Steven Jobs (et al) received patent US2009/0265214A1, Advertisement in Operating System which was originally filed of April 2008. The abstract of the patent reads: Among other [...]
Imagine if the web didn’t have to live in the browser. In many ways, we are experiencing that today (i.e. Foursquare or Tweetdeck) but what if we put it onto the desktop? For those unfamiliar with RIA or “Rich Internet Applications,” they can be defined here: Rich Internet applications (RIAs) are web applications that have [...]
There are a few areas of the digital space I’m particularly fond of right now and they have to do with mining content for data, and then turning the data into insights. Note, that data is generally “dumb” as a single data set can mean different things to different people (insights). Owning the data is [...]
I’ve been spending a lot of time over the past year or so trying to figure out where the advertising industry is headed and while I still have many open questions, I’m quite confident that I have one specific area nailed down… and that’s around media optimization. In context of this post, media optimization is [...]
