Darren Herman
Marketing, Media, and Technology Conversations
Category: Technology

I decided to do an audit of how I use different communications “devices” and their responsiveness/effectiveness for me.  This is a focus group of one and is purely subjective. Below is the outline.  Net/net, short and rapid communications are what work for me as evidence by Text Message and Twitter DM’s.  What I also like [...]

I’m taking que from Seth Godin and keeping my posts shorter and more succinct and hopefully this will spur more frequent updates.  Let me know your thoughts if you get a chance. Anyway, I’ve been thinking about the issues around short vs. long term vision and incentives and the interplay between them.  Let me start [...]

I think society is trained to equate CTO (Chief Technology Officer) with the formal corporation.  In many corporations, CTO’s are certainly needed and they play a vital role. In your personal life (outside the office), who is your CTO?   In many cases, the CTO is yourself or a trusted friend.   Choosing technology is almost a [...]

I’m probably a few weeks late for this review but thought I’d toss one out into cyberspace anyway.  Let me start out by saying that I absolutely love the vision of Apple and this product has the potential to create a new usage occasion. To keep it short and brief, here are my thoughts: Dislikes:  [...]

It’s a bold statement in the title, but I believe that the only traditional television programming to exist in the future are based around live events.  Unless Ticketmaster/Livenation create a live concert channel which I would assume is not out of the realm of possibilities, I think ESPN and it’s associated brothers/sister channels will lead [...]

@kevinweil, a member of the analytics team at Twitter updated the corporate blog with a post entitled Super Data.  If you are a data/football nut, go check it out. For those who do not want to click over to his post, it basically overlays tweets about the game (football related) to tweets about the commercials [...]

To preface, this post was inspired by a conversation I was having with Greg Hills, a colleague of mine at Varick Media Management. When looking at the impact that the web/Internet had on advertising, I think that one could easily argue that from the 90s through today, technological innovation led where marketing/advertising dollars would follow. [...]

I’ve been thinking a lot about content consumption lately.  The main reason for this is because for me, it’s broken.  Sub-optimal.   There is no way I can keep up with everything that is actively passed my way and passively written that I may want to consume. There are a few reasons for this: Not [...]

One of my tweets today was: I got a few immediate responses from @adventurista, @jbguru, and @mediahorizons asking me what the tipping point was.  My tipping point was when I started exploring the apps ecosystem surrounding Twitter to fully understand what a platform is, and thought I’d use this post as a way that I’ve [...]

I aggregated 25+ trends & predictions for 2010 centered around technology, media, and advertising last night (see them here) and created a “wordle” based on them.  See below.  You can obviously see that Facebook, Mobile, Google, Social, and Twitter are popular. Some not-so-big (in terms of volume) but still important trends and predictions that appeared: [...]