Darren Herman

awApple’s done it! They’ve gone to the darkside. Well, I believe this dark side will be very fruitful for Apple’s market share position. Apple currently has around a 2% share of the computer market and moving over to Intel based chips, it’ll allow them to improve the speed, architecture, as well, as [...]

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Just finished watching the XBOX 360 portion of the Microsoft keynote speech at CES 2006. Even with being within the industry (IGA Partners), the numbers are startling. Microsoft predicts that 4.5-5.5 million Xbox 360s will be sold by June 2006. Currently, they have launched the game console within 30 different countries, with the first [...]

We were fooling around in the office late this afternoon using Andrew’s new handheld digital video recorder that he received for the holidays. After 10-15 minutes of shooting video, he compiled a 30 second intro scene to a television show (the part where the beginning credits roll) and it looked really, really good. [...]

Sirius Satellite Radio Inc. said Tuesda that it recently topped more than 3 million subscribers to its subscription based satellite radio service. Rival, XM Satellite Radio has over 5 million members and is expected to announce just over 6 million members shortly.Â

I confess, I’m about to buy in. Being in the game and technology industry – all we hear about is Amp’d Mobile. Rafat Ali of PaidContent.org broke the story about Amp’d receiving $50m from MTV and that was on top of the $67m already invested and currently out seeking another $100m. The [...]

I want to thank everyone who came out to IGA Partners office this evening. For the 40-50 of you who came out to support the growing mobile industry, it was surely a pleasure to host this event. Following in the footsteps of Google and the Associated Press, I think IGA Partners did a [...]

I think it is only fitting tonight that I write a blog about the next generation of consoles hitting the shelves starting tomorrow. If you have been living under a rock or choose to ignore pop-culture, the Microsoft XBOX 360 is hitting the shelves at the electronics store near you.
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The next generation of consoles [...]

I’ve been involved in the Interactive marketplace since inception, early days at i33, iComputerServices, CommerceOne, AppNet, then Conducive, adMarketplace, FortuneCity.com (FCTY), and then Ad Intelligence LLC. Lots of amazing things happening with the legal targeting of advertisements and media across the world wide web even since the early days of Ad Maximizer by i33.
Today, [...]

We’ve heard so much about the 18-34 year old male demographic over the past year that it’s hard to imagine any other demographics exist. What about females ages 25-49? This article won’t deviate from talking about the 18-34’s, but will shed some light on them in a different way than most analysts are writing about.
I’m [...]