Darren Herman

Following yesterday’s interview with Jordan and Abby from Haystack Media, I wanted to keep up the media and entertainment topic and release an interview with Nate Westheimer, who is the CEO and Founder of Bricabox, a next generation publishing platform. To see a live example of what they are building, check out the SXSWhere [...]

Microsoft appeared heavily in the press today because of their announcement regarding measuring “Engagement Mapping.” I think this is certainly welcome in the marketplace but they are hardly the first to pave this path. Back in June, Atlas released a study that critiques “last click” attribution.
Taken straight from the press release that Microsoft [...]

Apparently, Yahoo! doesn’t think innovation is important, or they’ve got a master plan that no one knows about.  Maybe they should listen to Fred Wilson.  Whatever you do and whatever line of business you are in, do not stop innovating.  The world is moving too fast to remain static… innovate or die.

A byproduct of my fairly bold post about startups and their PR hype was the great conversation that started around the dot com deadpool.  I’m not looking to start up another Fucked Company like Pud did back in the day but looking to explore the companies who are failing and find ways to revive them [...]

Thought I’d throw out another business idea to the crowd… I’m not sure if it’s a business or feature, but how about the following:
I commute everyday to and from Manhattan. I spend about 20-25 minutes on multiple subways and about 35-45 minutes on the train each way. When I’m leaving the office around [...]

I’ve been thinking about this business idea ever since I started getting serious about my own book and know that I do not have the bandwidth to make this happen at this time.
I’d love to see a platform emerge (online) that unites different authors together. I believe group books are interesting and creating a [...]

It’s a fairly bold statement to make.  I am coming to the realization that any device that has a screen and can display digital media (content) should either be subsidized or given away free.
Razors and blades.  P&G and other razor companies basically give away the razors because they make their money on interchangeable blades.  They [...]

There are three core areas that I’ve been looking at recently when it comes to technology and trends.  This all started when I was compiling my uber 2008 trend forecast and has been a wild ride since uncovering all different data points and predictions across the world.  The three areas that I’m looking at are [...]

���Rather than us go to the internet, the internet’s going to come to us.” Otellini says the next generation of the internet will be “proactive, predictive, context aware.” – Paul Otellini, Chief Executive Officer, Intel Corporation
“The company has 10 million customers, many on a $49/year plan.” – Robbie Bach on Xbox Live’s subscriptions
“At Yahoo [...]

Who has the most leverage in the media ecosystem?
If you said consumers, I believe you are correct.  Without an audience for your brand/content/site, it’s essentially worthless.  With billions of consumers in the world, the leverage lies within.
Media overall is going digital.  Television, print, radio, and OOH are all moving in this direction (some at a [...]