Darren Herman

Over the years, instead of writing my own forecasts and predictions, I’ve aggregated them on this blog as a source for everyone to turn to for marketing, technology and media.  Here are the lists for 2008, 2009, and 2010.  This year, instead of aggregating them, I wrote 5 predictions that I think will come true [...]

Ever wonder who is the marketing technology behind the $35 billion dollars in e-commerce sales this holiday season? If you are an agency, wall street analyst, marketer, optimizer or any other player in the digital media ecosystem, you probably want to read below.
I always tell my team at The Media Kitchen that you can [...]

about advertising and operating systems. There are not enough advertising dollars in
the ecosystem to be the only revenue model for digital media companies so we must
look elsewhere.
Mobile impacts our future in ways many do not realize yet. When you are in the middle
of the early part of the Gartner Hype Curve, you do not know [...]

I was on the phone with a founder of a major data play within the digital ecosystem this afternoon.  We were discussing the next 12-24 mos of acquisitions and who the big players will be.  This post is not about who will be acquired or do the acquiring, or the bankers who will make some [...]

As many of you know, I switched from my iPhone 4 because I wanted to immerse myself in the Android world, so I bought a Samsung Charge, switched from AT&T to Verizon, and went cold turkey on iOS.
As of around 11pm last night, I’m back on the iOS platform as I got up and running [...]

This post was inspired by an email conversation between Taylor Davidson, Adam Liebsohn, and myself early this morning.  Taylor works at kbs+p Ventures and Adam is the founder/ceo of a startup called VoyURL.
“The best way for a startup to get a dataset like that is to create some sort of self-expression platform, a way to express [...]

Today’s opening keynote was given by Paul Graham, at the YCombinator Ad Innovation Conference in Mountain View.  I attended along with @tdavidson and @barryl530 to see the early stage innovation that’s happening in the ad tech space.  We were certainly impressed not just with the innovation but with the amount of great agencies in attendance [...]

I’ve been noodling the opportunity around an ad tech dream I had.  Yes, I really do dream about these things.
We all know the positions that Yahoo! and AOL are in.  I won’t go into that here, other than they will need to make some short term decisions rather quickly.
As a proactive entrepreneur, what if you [...]

Yesterday was a big day for me.  I’ve been a loyal iPhone/AT&T user since 2007 but it was time to change.  I didn’t change because the iPhone was bad or I didn’t enjoy it, but I switched to Android/Verizon because I was naturally curious about the entire Android ecosystem and Verizon’s network and my contract [...]

While much of our days are battling agency against agency for our next client relationship that brings revenue growth, whom we’ve been competing with over the decades is changing.  When David Ogilvy wrote his famous book, I bet he wasn’t envisioning who was going to be his next competitor.  It’s no longer just JWT vs. [...]