Darren Herman

It’s a bold statement in the title, but I believe that the only traditional television programming to exist in the future are based around live events.  Unless Ticketmaster/Livenation create a live concert channel which I would assume is not out of the realm of possibilities, I think ESPN and it’s associated brothers/sister channels will lead [...]

@kevinweil, a member of the analytics team at Twitter updated the corporate blog with a post entitled Super Data.  If you are a data/football nut, go check it out.
For those who do not want to click over to his post, it basically overlays tweets about the game (football related) to tweets about the commercials (ad [...]

To preface, this post was inspired by a conversation I was having with Greg Hills, a colleague of mine at Varick Media Management.
When looking at the impact that the web/Internet had on advertising, I think that one could easily argue that from the 90s through today, technological innovation led where marketing/advertising dollars would follow.   [...]

I’ve been thinking a lot about content consumption lately.  The main reason for this is because for me, it’s broken.  Sub-optimal.   There is no way I can keep up with everything that is actively passed my way and passively written that I may want to consume.
There are a few reasons for this:

Not enough time [...]

One of my tweets today was:
I got a few immediate responses from @adventurista, @jbguru, and @mediahorizons asking me what the tipping point was.  My tipping point was when I started exploring the apps ecosystem surrounding Twitter to fully understand what a platform is, and thought I’d use this post as a way that I’ve navigated [...]

I aggregated 25+ trends & predictions for 2010 centered around technology, media, and advertising last night (see them here) and created a “wordle” based on them.  See below.  You can obviously see that Facebook, Mobile, Google, Social, and Twitter are popular.
Some not-so-big (in terms of volume) but still important trends and predictions that appeared:  data, [...]

I created an uber prediction list back in 2007 and it was a hit.  Here are some of the predictions already posted across the net re: technology, media, and marketing – three things I’m very interested in.  If I missed your post and you’d like to be listed, just leave a comment and I’ll add [...]

I met David at a dinner hosted by a MD of a hedge fund a few years back who happens to be one of the most connected digital guys.   Little did I know, I was sitting next to the guru of the early web design books of the 90s of which I had 2 [...]

Unless you live under a rock, the economic environment impacted brands and agencies this year and the whole publisher ecosystem that goes with it (media cos, ad networks, etc).  Full-year 2009 will mark only the fifth spending drop since Ad Age began ranking the 100 Leading National Advertisers in 1956.
As you can see from [...]

The advertising world is being impacted by the adoption of technology at it’s core.  I speculate that the majority of all ad impressions will be “served” by some sort of technology within the next decade.  This speculation includes print, television, radio and OOH.  We’re seeing this start to play out within the online advertising space.
I’m [...]