Darren Herman
Marketing, Media, and Technology Conversations
Category: Technology

I meet with plenty of technology companies who sell to marketers and agencies and  I also meet with many marketing and advertising technology startups who are pitching for venture funding.  Sometimes they are one and the same. I’ve been witnessing companies coming thru the door and telling me that they are a pure technology platform, [...]

There is $344B in media* market cap that own and operate ad serving systems now.   Google acquired DoubleClick ($274B mkt cap), AOL acquired AdTech ($2.86B mkt cap), and Facebook acquired Atlas ($65.4B mkt cap).  ValueClick owns MOJO and retained Mediaplex ad-server ($2.05B mkt cap). When we think about ad servers for Madison Avenue, our [...]

We had a nice piece written about kbs+ Ventures in the WSJ today that spoke about the evolved model we are bringing to market.  I’m glad the WSJ initially reached out because it’s truly a great story to tell.  You can find the article here. A month or two ago, we also put a short [...]

Quick link:  Download report here. This was our second year releasing the Marketing Technology Holiday E-Commerce report.  It’s no Lumascape, but it’s damn interesting. It started as a simple project for me to understand which top e-commerce players were using different Marketing Technologies.  This year, we included trending information from last year’s report. Here is [...]

Just last week, we launched our first book at kbs+ Ventures.  The book was derived from the insight that our agency‘s staff wanted to learn more about innovation frameworks and what entrepreneurs have to do in order to build a business.  You can download the book here (more formats for the book coming in the [...]

Last week I blogged about $GOOG.  This week, we’ll talk about $AMZN. I find myself using Amazon much more than I used to.  I use the desktop version and the iPhone app though most of my usage comes from the iPhone app. I’ve tasked myself to think about why I use Amazon. Price was my [...]

I spent some time thinking about Google Fiber and it’s opportunity and threats to the consumer and business ecosystem.  This is not supposed to be a fully thought out piece but rather some raw thinking that I’m putting out to the Interwebs for continuing a conversation that was started by many of you. Why is [...]

Back when I was blogging more often, I used to write posts that provided perspective on other industry conversations around the web.  I did this fairly frequently in the 2000s but have stepped back a bit over the past couple of years mostly because Ive been balancing the family and work  and blogging has been [...]

I keep hearing the phrase Big Data.  Whether it be conferences, blog posts, or due diligence requests from VCs about different startups, it’s probably one of the most used phrases in 2012.  The chart below shows “Big Data” search volume in Google over the past 4 years. ‘Nough said. The phrase Big Data, in my [...]

In the ad tech space, you basically are selling against two service levels: Self Service Managed Service Over the past five or so years, these have become en-vogue since most companies in ad tech sell platforms of some kind. As a buyer (or user of the platform), you basically have a decision to make.  Do [...]