One of the most amazing things about starting a business is being able to provide career opportunities for people at all stages of their life. I’ve listed a few opportunities below and if you or someone you know is interested in one of these, please do not hesitate to reach out. The company is Varick [...]
Category: Startup & Venture Capital
Using data to make better business decisions is nothing new but since 2008, it’s been a very hot topic. It’s been covered in almost every issue of Advertising Age, a whole new web destination now exists: AdExchanger, and agencies spun up new trading desks that are essentially high powered SWAT teams that combine rich data-sets with media for [...]
I’ve spent more time in my working career in venture backed startups of less than 100 people than in companies of hundreds. But for the past few years, I’ve worked in a mature organization of hundreds of employees, positioned in the marketing & technology services business. One of the invisible badges that people are starting [...]
A much smarter man than I said that competing with big companies is much easier than small companies. Big companies are hard to pivot and change; so they either acquire you (good for investors) or you bring them down. Actually, he said that today at the TechCrunch Disrupt Conference today in New York City. His [...]
A short and sweet thought inspired by Mark Cuban‘s latest posting on Google TV. If we are finally in the early days of television/digital convergence, then Google is going to want to leverage their PageRank (probably needs a new name) algorithm to help TV viewers find content. If you are thinking of getting into SEO, [...]
I think society is trained to equate CTO (Chief Technology Officer) with the formal corporation. In many corporations, CTO’s are certainly needed and they play a vital role. In your personal life (outside the office), who is your CTO? In many cases, the CTO is yourself or a trusted friend. Choosing technology is almost a [...]
While I haven’t quite been in the early stage entrepreneurial scene lately from an entrepreneurs point of view, I’ve been working with many early stage startups on both their marketing/go-to-market strategy and corporate strategies (fundraising, biz strategy). On the way into the city this morning, I was listening to Squawk Box on XM Radio and [...]
Pricing is defined as the property of having material worth. Pricing though does not dictate individual value, but rather the value of a good for the average. Let me illustrate by an example: Sherri walks into CVS to purchase some shampoo for the Herman household. She sees Pantene for $6.45/bottle or Sunsilk for $9.99/bottle (totally [...]
