All too often, Startups get compared to other startups. Spacely Sprockets is Foursquare meets Yelp. Widgetsly is Appnexus meets Legolas. Usually, startups don’t pick who they are compared to as it’s up to the writers or editors of whoever is writing the press piece. I was recently chatting with Chris Dixon, the CEO/founder of Hunch [...]
Category: Startup & Venture Capital
One of the areas that I focus on is bridging Madison Avenue with Silicon Alley/Valley. I think it’s unbelievably important for the future growth of both ecosystems. At The Media Kitchen, in 2008, we launched our first Digital Media Venture Capital Conference. We haven’t looked back since and we’re going on our 4th year of [...]
This post is part of a 5 day series where we lay the groundwork for a startup to generate advertising dollars from agencies or brands. Note: while this is focused on startups, it could apply to any company of any size. The first post that sets up the series is located here, second post is located [...]
This post is part of a 5 day series where we lay the groundwork for a startup to generate advertising dollars from agencies or brands. Note: while this is focused on startups, it could apply to any company of any size. The first post that sets up the series is located here, second post is located [...]
I created a presentation about 6 months ago for a talk at the Founders Institute. The talk was about 5 things to do/know when looking at generating advertising revenue from your startup. I’ve personally been in a unique position to talk about this as I’ve run startups that take ad dollars from brands and I’m [...]
Read my previous post for a good preface to this one as it’ll help with the understanding. The 80/20 rule for products are that 20% of the product users will be vocal and you won’t here from the other 80%. Sometimes, this is more like 95/5. I’m going to liberally stretch this to be 80% [...]
My vision since day #1 of joining this agency has been to foster relationships with early stage technology companies, as they are the rapid innovators within the market place. The agency world has a lot to learn from them and their rapid pace inspires much of what we do. I have begun executing on this [...]
