Darren Herman
Marketing, Media, and Technology Conversations
Category: Startup & Venture Capital

I meet with plenty of technology companies who sell to marketers and agencies and  I also meet with many marketing and advertising technology startups who are pitching for venture funding.  Sometimes they are one and the same. I’ve been witnessing companies coming thru the door and telling me that they are a pure technology platform, [...]

There is $344B in media* market cap that own and operate ad serving systems now.   Google acquired DoubleClick ($274B mkt cap), AOL acquired AdTech ($2.86B mkt cap), and Facebook acquired Atlas ($65.4B mkt cap).  ValueClick owns MOJO and retained Mediaplex ad-server ($2.05B mkt cap). When we think about ad servers for Madison Avenue, our [...]

We had a nice piece written about kbs+ Ventures in the WSJ today that spoke about the evolved model we are bringing to market.  I’m glad the WSJ initially reached out because it’s truly a great story to tell.  You can find the article here. A month or two ago, we also put a short [...]

Quick link:  Download report here. This was our second year releasing the Marketing Technology Holiday E-Commerce report.  It’s no Lumascape, but it’s damn interesting. It started as a simple project for me to understand which top e-commerce players were using different Marketing Technologies.  This year, we included trending information from last year’s report. Here is [...]

My brother recently took me to a Sound City Players show here in New York.  I’d never heard of the band before other than hearing it was a mashup of Nirvana, Foo Fighters and a dozen other artists.  How bad could that be? In order to prepare for the show, he told me to watch [...]

Just last week, we launched our first book at kbs+ Ventures.  The book was derived from the insight that our agency‘s staff wanted to learn more about innovation frameworks and what entrepreneurs have to do in order to build a business.  You can download the book here (more formats for the book coming in the [...]

Happy Wednesday.  I thought I’d write another post that points to discussions or products that I’ve been part of recently.   Leave some comments below or reach out directly if you’d like to talk further about any of these. It’s amazing how much an interface can make or break a product, go Alto!.   In early [...]

Back when I was blogging more often, I used to write posts that provided perspective on other industry conversations around the web.  I did this fairly frequently in the 2000s but have stepped back a bit over the past couple of years mostly because Ive been balancing the family and work  and blogging has been [...]

There is lots of chatter in the government and the digital advertising industry around privacy and cookies.  You can do a simple Google search and get all the details about self regulation vs. government reform.  I even created a Slideshare document on this back in October 2010. I wanted to write this post to document [...]

I met with a friend and seasoned entrepreneur turned academia recently, Aaron Cohen.  For those of you who know him, he’s been around the block and has seen a lot in his days of being a successful executive at digital media companies.    He walked in the room and asked, how I was doing? I am [...]