Post archive for ‘RMT/Virtual Goods’

Games Industry Blogger: Adrian Crook

If you’re in the video game industry or watching it closely, you probably want to have Adrian Crook on your radar screen as you probably already subscribe to Raph Koster and Nabeel Hyatt’s RSS feeds.  Adrian is head of Relic Labs (THQ), trying to figure out new ways of developing and monetizing games through different [...]

Tagged as , , , , , , + Categorized as Internet & Web X.0, RMT/Virtual Goods, Media & Entertainment, Video Games, Media & Entertainment, Virtual World / Metaverse

Casual Game Company Trends

I spent part of my Sunday afternoon reading a presentation given by Paul Heydon, Managing Director of Avista Partners.  The purpose of the presentation was a strategic overview of the space for M&A purposes.  Being in the industry, I found most of the information redundant, but I did like how he highlighted the following:
Trends in [...]

Tagged as , , , , , , , , , + Categorized as In-Game Advertising, RMT/Virtual Goods, Media & Entertainment, Video Games, Media & Entertainment, Virtual World / Metaverse

Xbox Live Generates $125M in Virtual Asset Sales

Microsoft reported that it has generated about $125M off of virtual asset sales through it’s proprietary Xbox Live platform. This equates almost $18 per user, or 6 transactions of precisely $2.78.
What I find interesting is that the market today is all about the hardcore gamer purchasing virtual goods (currency, characters, etc) through services like [...]

Tagged as , , , , , + Categorized as RMT/Virtual Goods, Media & Entertainment, Video Games

Games Industry Needs More Innovation

In one of John Riccitiello’s first in-depth interviews since taking the helm of the world’s largest game publisher [EA], he speaks openly about a lack of innovation of building and monetizing games.
He says EA and others need both to push more aggressively beyond traditional audiences to court “casual” consumers and to experiment more with new [...]

Tagged as , , , , , , + Categorized as Advertising & Marketing, RMT/Virtual Goods, Media & Entertainment, Video Games