Darren Herman

Believe it or not, the cover of todays issue of the Wall Street Journal featured a front and center article about Tom Taylor, a video game instructor who teaches folks of all ages how to improve their skills at either Halo 2 or Super Smash Brothers Melee.
According to the article, the 27 year old runs [...]

Who dares to compete against me on Xbox Live or Playstation? Bring it. Now that the Underground Exchange (http://www.ugx1.com) is up and running, it’ll allow two people (or a team) to play for cash.
This business model is exactly the same as one of my previous company ideas, BattlePay, which allows emcees (MCs) to [...]

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Just finished watching the XBOX 360 portion of the Microsoft keynote speech at CES 2006. Even with being within the industry (IGA Partners), the numbers are startling. Microsoft predicts that 4.5-5.5 million Xbox 360s will be sold by June 2006. Currently, they have launched the game console within 30 different countries, with the first [...]

So the headline has two meanings, but for this particular posting and the meaning behind this site, we’ll stick to ‘gaming’ as in, video games. If you were to guess the percentage of women gamers in the marketplace, what would you guess? We always are hearing about the elusive male – 18-34 year [...]

Colleague Mike Shields over at MediaWeek wrote an article today labeled, “Report: Don’t Flood Gamers with Ads.” This report was based on the information I blogged about last week regarding the mediaedge:CIA study on in-game advertising.Â
The article quoted Fran Kennish, director of strategic planning at Mediaedge:cia and David Tokheim, IGN’s vp [...]

With the launch of the XBOX 360 and the hot in-game advertising marketplace, our friends over at mediaedge:CIA have released a study that shows the effectiveness of in-game advertising and how it is actually enhancing games….. if done well.
http://www.clickz.com/news/article.php/3565891
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“It’s tough for advertisers who are thinking of ads as interruptive, like a :30 spot,” [...]

I think it is only fitting tonight that I write a blog about the next generation of consoles hitting the shelves starting tomorrow. If you have been living under a rock or choose to ignore pop-culture, the Microsoft XBOX 360 is hitting the shelves at the electronics store near you.
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The next generation of consoles [...]

I’m sure you’ve heard of the new Volvo advergame for XBOX which has been featured in the NY Times. Volvo Drive For Life is being released at tradeshows and at car dealerships for prospective Volvo buyers – however, only 100,000 copies are being made.
This game solidifies my thoughts on the AAA-Advergame, or, a blockbuster [...]