It’s that time of year again; time to devote your late morning weekends to setting and locking your fantasy football rosters in order to win the weekend’s matchups. I write this post each year at the beginning of the season and it’s fun to go back to see previous posts and see how things have changed.
I’m in 3 leagues this year, which is 1 more than I’m used to. I’ve found that 2 leagues can sometimes be bullish to manage but I may be totally in over my head with 3 leagues especially with a 22 month old and a new baby being born any second.
I’ve had a hard time this year figuring out which research I’m subscribing to: last year I subscribed to Rotowire and The Huddle but this year, I’ve only subscribed to Rotowire. I certainly think there is an opportunity to help people select which research they want to subscribe to as it’s all confusing to me. (que for entrepreneurs) Back in 2008, I tried to visualize the statistics with a project I called GoalLine.tv but realized quickly that I didn’t have the time (though could easily bring it back with some Mechanical Turks – anyone want to help?)
What’s exciting me about this season is the amount of national TV advertisers that have taken to adding fantasy football into their creative strategy. Brands are now recognizing that there are millions of fantasy sports fans and that the opportunity to bond with us is a big and often missed opportunity.
Lastly, I still don’t see enough innovation within the fantasy football space. While there are a few more companies doing casual mini-games this year, I still don’t see the dominant players emerging. Would love to hear about new companies tackling the space…as this is an area that I’ve been passionate about for some time.
Oh – and make sure you tune into tonight’s Minnesota/New Orleans game… the Dave Matthews Band is performing!