Darren Herman

In good times, advertising dollars could be the primary revenue stream of many companies, especially in the digital media world.
In the tough times, advertising dollars are a revenue stream of many companies, but companies must diversify their revenues beyond ad dollars.

In these tough times, I’m excited about companies who can create new revenue streams or [...]

Such a genius business.  Extracted from the original interview.
And why do retailers love these cards? The economics work in their favor.
Now, there’s an interesting fact about these cards. Retailers love them over any other product they have in their store, because the cards themselves don’t take up any inventory.
They’re not activated until [...]

Sony has launched Sony Home, their virtual world enabling their community of users to interact with each other in a “game like” setting.  Apple is now toying with opening a store in Second Life (speculation).  Will this mean that ultimately, they will acquire Second Life and roll it out as their communications platform for their [...]

I took an 8 hour flight from JFK to Zurich, Switzerland to participate in a conference at the GDI Institute on digital media and my portion:  the role of video games in culture and business.  While I have history in the in-game advertising industry, I didn’t focus the presentation on this.  I tried to talk [...]

This image was pulled from the Flickr gallery of LynetteR. My friend Greg pointed me in her direction when I was reading through my RSS feeds last night.

There are two companies that I’ve been watching closely, GameStop (GME) and NetFlix (NFLX) because their current business model has about 3-5 years before they begin seeing significant decreases in their revenue.  Currently, the two of them account for over $10.58billion worth of market cap so as investors and consumers, we certainly like them.
Their current [...]

If you’re one of the millions of Warcraft fans (video game) out there, then this Toyota commercial makes you smile. In the background, you hear “there are no trucks in World of Warcraft” which adds validity to the commercial and protects the game. I’m sure the Creative Director on the account is [...]

The video game industry is going through some monumental changes and I thought I’d shed some light on them from the inside. With that said, I decided to whip up a presentation that looks at many of the different areas of the industry including many of the trends that are occuring.
The presentation is geared [...]

I’m a huge fan of sports and happen to like game shows… so when Electronic Arts announced their upcoming game, GameShow, for whatever reason, I didn’t take notice. Not many people did. However, lets look at it as it’s pretty unique and cool.
First off, IGN reviews GameShow here. It’s a free to [...]

We all remember this headline from a few years back:
‘Halo 2′ sales top ‘Grand Theft Auto’
24 hour sales of Xbox title exceed what GTA earned in its first six days.
November 11, 2004: 5:40 PM EST
By Chris Morris, CNN/Money [...]