I had the chance of walking around two different conferences this week: the IMA Impact15 and Twitchcon. Both were relevant to marketing and advertising: teaching the conference participants how to be better at their jobs, build great products, and in turn, generate value for the community and the company.
Impact15 felt more like any other conference in the sense that it was all about the topic du jour today: data. Talks by Radius, Oracle, and others about how to leverage data to make your marketing more effective.
Twitchcon was uniquely different. This was a conference for Twitch users, fans, broadcasters, and the supporting ecosystem and it felt like the future of something. I wrote quite a bit about content and influence marketing in the past and this conference lived it. I met a ton of video game professionals, agents, broadcasters, and eSports Celebrities and all of them had a ton of fire and passion. A 16 year old came over and introduced himself – when he handed me his business card, it said he had over 1M followers and usually over 2500 concurrent viewers on Twitch. Wow.
If you have a chance to head to Twitchcon next year, certainly go to it to see the future of product and marketing coming together.