Darren Herman
Marketing, Media, and Technology Conversations
Category: Media & Entertainment

Any marketing maven knows there are 4 Ps’ of marketing….product, price, place, and promotion.  I’ve even argued that they exist in the virtual world as well. Dave Armano (VP, Experience Design @ Critical Mass and A-list blogger) laid out the 4 C’s of blogging in one of his latest postings.  I have linked to his [...]

Lefsetz talks about how bands should embrace fans, which I’ve hounded upon in the past.  Afterall, fans are the bands customers and why alienate them?  When you’re in the label world, bands are a business.  Each individual band has a P&L and budgets.  It’s a reality that the label’s spreadsheets and management’s egos are just [...]

Lots of people spend time wasting oxygen when debating between Silicon Alley and Silicon Valley.  I’ve always said that it doesn’t matter whether you’re here in the streets of NY reading Silicon Alley Insider or out in Menlo Park reading Valleywag; what matters at the end of the day is execution and entrepreneurship. Entrepreneurs tend [...]

The video game industry is going through some monumental changes and I thought I’d shed some light on them from the inside. With that said, I decided to whip up a presentation that looks at many of the different areas of the industry including many of the trends that are occuring. The presentation is geared [...]

Sherri and I ended up with 2 floor seats to the Genesis show last night because her brother had a few extra tix.  I had never seen Genesis before but had grown up around Phil Collins’ solo stuff because my mother loves him. I hit some major traffic on the way to the show (coming [...]

I’m a huge fan of sports and happen to like game shows… so when Electronic Arts announced their upcoming game, GameShow, for whatever reason, I didn’t take notice. Not many people did. However, lets look at it as it’s pretty unique and cool. First off, IGN reviews GameShow here. It’s a free to play, downloadable [...]

We all remember this headline from a few years back: ‘Halo 2′ sales top ‘Grand Theft Auto’ 24 hour sales of Xbox title exceed what GTA earned in its first six days. November 11, 2004: 5:40 PM EST By Chris Morris, CNN/Money staff writer NEW YORK (CNN/Money ) – “Halo 2″ has claimed early bragging [...]

Maybe I’m listening to the likes of Howard Lindzon, Pip Coburn too much or Sherri is rubbing off on me (her career), but I’ve been watching the equities market much more in-depth lately.  Am I ready to become a trader?  No.  Would I ever want to be?  Probably not.  However, I think I have a [...]

I read a fascinating analysis of IAC (InterActiveCorp) this evening and wanted to share my view.  First, please read the article written by Sramana Mitra entitled Web 3.0 & IAC. IAC holds more than 60 online properties and someone could easily mistake it for a VC with a well-diversified portfolio of Internet properties. When some [...]

Users of the 1Up Network have weighed in on their automotive preferences and the results are fairly interesting.  I like how the majority of gamers own American-made cars, but 79% of them are planning to buy an import for their next car.  Remember how the Nissan Skyline was so popular in the video game sector [...]