Darren Herman
Marketing, Media, and Technology Conversations
Category: Media & Entertainment

When an industry is in the middle of being disrupted, it’s the perfect time to add more logs to the fire. Today, lets concentrate on the music industry.  While everyone is focusing on distribution, recording, and digital rights, I’m focused on touring and concerts (btw, a money maker).  In the past, I’ve written quite a [...]

Such a genius business.  Extracted from the original interview. And why do retailers love these cards? The economics work in their favor. Now, there’s an interesting fact about these cards. Retailers love them over any other product they have in their store, because the cards themselves don’t take up any inventory. They’re not activated until [...]

It’s been almost a year since I’ve posted about virtual goods, but read Mike Gowen’s recap of the Virtual Good Summit that occurred recently.  Here are some takeaways that are extremely important: Teens expressing themselves may take more to branded items as they like to align with them. People creating UGC are creating their OWN [...]

It took lots of negotiating to make this happen, but I’ve convinced Sherri to let me professionally frame and hang some of my concert posters of The Dave Matthews Band in our living room.  This is the most used room in our home when guests come (the bar is second) and it’s only fitting to [...]

Every so often, I like to write posts on this blog that list potential new business opportunities.  Some of these opportunities in the the past have included mobile phone wipes, virtual world real-estate agents, virtual good trading platforms, amongst others. I was first exposed to fantasy sports back in the 90s with the online Small [...]

I’ve been playing around with dashboards, statistics, and different ways of reporting information lately and there are endless ways to visualize information.  There is an entire industry for this. Since the NFL season has just started and there is a wealth of data that comes out of every game, I thought I’d crunch it and [...]

It’s that time of year when all of us football fans get excited and eagerly anticipate Thursday night’s opening game of the NFL’s 89th season.  As many of you know, I’m a Giants fan and am coming off a Super Bowl season so there is increased interest amongst many NY’ers as it’s not often we [...]

Technology has disrupted many industries over the course of time which in most cases has brought positive long-term change. Within 24 hours of each other, I read a post by Mark Cuban entitled, My Olympics 2016 Business and Technology Predictions and Auren Hoffman’s Technology is the Deciding Factor in Election Campaigns. Both Cuban and Hoffman [...]

Lefsetz said this extremely well. Everyone should read the full posting. Jump in the mud, mud Get your hands filthy, love Give it up, love Everyday Get up from that couch! Go out into the bright sunshine. Dial your crush and ask her for a date. It may be messy, but maybe not. Don’t be [...]

I’ve been thinking about bloggers, blogging, memes, and this entire ecosystem from a macro-POV over the past few days. What caused me to think about it… I’m not sure, but nonetheless, I’m down the path and wanted to throw a few ideas out there. In early 00s, I spent enough time in the music industry [...]