Darren Herman
Marketing, Media, and Technology Conversations
Category: Media & Entertainment

For those of us who can only watch maybe 30minutes to 1hr of television per week, we need to be very selective of the shows we choose to watch. There is one show, Family Guy, that I try not to miss. I find it extremely hilarious and usually get a good laugh based on the [...]

I’m sure you’ve heard of the new Volvo advergame for XBOX which has been featured in the NY Times. Volvo Drive For Life is being released at tradeshows and at car dealerships for prospective Volvo buyers – however, only 100,000 copies are being made. This game solidifies my thoughts on the AAA-Advergame, or, a blockbuster [...]

Going to pose a question…what is interactive media? More to come soon, but would love to hear your thoughts. To clarify the question: What falls under the interactive media genre?

We’ve heard so much about the 18-34 year old male demographic over the past year that it’s hard to imagine any other demographics exist. What about females ages 25-49? This article won’t deviate from talking about the 18-34’s, but will shed some light on them in a different way than most analysts are writing about. [...]

I had a chance to meet Rafat Ali, Editor & Publisher of paidContent.org, MocoNews.net, and ContentSutra.com at Digital Hollywood on Tuesday. For those of you who do not know, paidContent.org is an amazing site that delivers insightful news and rumors around media and content. I will admit, it is my homepage and check back every [...]

Spent the last 3 days at Digital Hollywood Conference in Santa Monica, California. Stayed in Beverly Hills and the 5 mile mapquested journey took 45 minutes each morning and afternoon. Met some wonderful people including folks from THQ, Yahoo! Mobile, General Catalyst, GameDAILY, THQ Wireless, InfoSpace, MusicMatch, Universal, and many others. Some interesting quotes and [...]