Darren Herman
Marketing, Media, and Technology Conversations
Category: Media & Entertainment

Steve Jobs took the bull by its horns and made a bold statement through Apple.com today (you can see the full version here). Imagine a world where every online store sells DRM-free music encoded in open licensable formats. In such a world, any player can play music purchased from any store, and any store can [...]

Google’s getting smart…er. Not only have they nearly tripled their 4Q earnings, they are starting to add Local Business Advertisements into Google Earth as well, as, Google Maps. I received an email from them earlier today announcing this as I’m a customer of their AdWords product: Advertise on Google Earth If you’ve created Local Business [...]

Apple shipped 1,606,000 Macintosh® computers and 21,066,000 iPods during the quarter, representing 28 percent growth in Macs and 50 percent growth in iPods over the year-ago quarter. Impressive! Even more impressive, look at the financials: Apple® today announced financial results for its fiscal 2007 first quarter ended December 30, 2006. The Company posted record revenue [...]

This will probably get drowned out in all the coverage about Apple (which includes the launch of their beautiful iPhone which I’ll blog about when every other blog stops gallivanting about it) but I think Apple dropping “Computer” from their name is monumental, even more so than their latest phone. Apple does not want to [...]

While taking some time off of working in the office at IGA Worldwide, I was fortunate to spend some time with my girlfriends’ nieces. This past Friday evening after they spent the day at the theatre, we decided to have a Muppet Movie and Floam night. I had no idea what I was about to [...]

I went back through all the posts on this blog and wanted to share the posts that are in my opinion, the most important “thought-chunks.” Let me know your thoughts… feel free to share them as well. First Post – Welcome Why I like: I’m nostalgic… it’s my first post ever, so give me a [...]

In the most recent report from 463 Communications and Zogby International, Americans say the next Bill Gates is currently studying math in Beijing.  The report is located here however I’ve summarized a few different areas of it: Kids are more Internet savvy than Congressmen: Who knew that 83% of kids are?  Republicans (85%) [...]

Greg Verdino made his debut today over at MarketingProfs.com and he wrote a very thorough article about brand integration into Second Life. I do not want to spoil the article but will write up a few quotes below, but here is the link to the article. The best—maybe the only—way to understand the metaverse, is [...]

While doing some work in the office today, I had the chance to listen to Greg Verdino and David Armano babble about advertising, beer, and Second Life. Both of these characters (I say that with a smile on my face as I consider Verdino a friend of mine!) recorded the podcast originally in an office, [...]