Jack Marshall recently typed a piece about how there are very few independent agencies left after Razorfish, Digitas, Schematic, Blast Radius, AKQA, and Huge have all been acquired by Big Four ad holding companies (WPP, Publicis, IPG, and Omnicom). The piece was titled “End of the Indies” and I wanted to respond to it with [...]
Category: Marketing Wednesdays
While I was in the gym this morning, I was watching an eclectic group of videos that ranged in topic from advertising talks thru TEDx random speeches. One of the videos I viewed is from way back when, the exact date I’m unsure about. The video is actually of David Ogilvy, who is widely known [...]
I have been thinking a lot lately about scaleable ad units and how they relate to digital media. This is a question I ask myself as an investor and as a media buyer. The latter part is probably more important as I’m consistently buying media in market each day thru The Media Kitchen. Today, for [...]
If you’ve been watching any of the major television channels over the past week, you’ve probably seen a little button on some of the commercials that pops up with a call to action to Shazam. For those unfamiliar with this nifty app, it allows you to use your mobile device to take a sample of [...]
We’ve covered some pretty fundamental topics here for Marketing Wednesdays including The Chief Marketing Officer, The Marketing Plan, and previously, the Agency 101. Today, we’re going to cover a very broad topic: media. History Way back when, we used to divide media between Above the Line and Below the Line (ATL/BTL). Above the Line was typically [...]
This post is part of my Marketing Wednesday‘s series which was originally inspired by Fred Wilson’s MBA Mondays and Albert Wenger’s Technology Tuesdays. This is my 3rd post – the first being on the Chief Marketing Officer and the second being about the Marketing Plan. There are two ways to handle marketing: you can perform [...]
This is the second post in the Marketing Wednesday series. The first post was on the introduction of the Chief Marketing Officer. Today’s post is going to be on The Marketing Plan. I’d argue that the Marketing Plan is as important as the Business Plan for a business and certainly for a startup. Over [...]
This is my inaugural post for Marketing Wednesdays, inspired by MBA Mondays and Tech Tuesdays. Please take it easy on me as this is the first in the lengthy series. I would love all of your feedback, so please leave it in the comments section. If you are goign to tweet this post, you can [...]
