Darren Herman

Convenience, Not Price, Drives Online Holiday Shopping – Media Buyer Planner
Online shopping’s primary appeal is its convenience – the ability to shop anytime during the day – according to 81 percent of nearly 1,000 respondents to the Nielsen Online Pre-Holiday Survey, which was fielded online, reports MarketingCharts.
(tags: holiday shopping trends research blackfriday christmas marketing advertising)

BrianLash.com: [...]

YouPorn Vivid Entertainment Profile – Print – Portfolio.com
(tags: porn youporn vivid business management M&A interesting internet tech video)

Atlas Thought Paper: Conversion Attribution
Conversion attribution is where a marketer tries to figure out at which point of the marketing touch points influenced a person to convert
(tags: advertising marketing technology media)

dontburnthepig.org Dave Matthews Band Forum and Newsletter Fan Site – DMB Guests
DMB guests – download
(tags: dmb davematthewsband music)

Web 2.0 – a photoset on Flickr
(tags: web2.0 photo)

YouTube – Web 2.0 song, Are You Blogging This?
(tags: song hilarious humor web2.0 inspiration)

YouTube – Web 2.0 Remixed
(tags: web2.0 inspiration video arrington techcrunch internet)

Next Step for Ad Networks (YHOO/TWX): Buy Inventory – Silicon Alley Insider
I remember this from the 90s. Watch out.
(tags: inventory sales business advertising)

Online video advertising takeaways « Lightspeed Venture Partners Blog
Interesting takeaways from the NewTeeVee conference (quick read)
(tags: Online video preroll postroll tv advertising marketing)

The Rise and Fall of IGE
The history of the infamous IGE (gold farming & selling)
(tags: business rmt goldfarming china worldofwarcraft)

GoMobo on PSFK
Some nice coverage for my pal, Noah Glass
(tags: gomobo mobile entrepreneurship friend food)

Marketing 50 – Advertising Age
50 top ideas and products; and the visionaries who saw them through. A good read
(tags: marketing product [...]

IAB Press Release – The IAB Defines Best Practices for Lead Generation Data Transfer
The Interactive Advertising Bureau (IAB) today announced that Internet advertising revenues exceeded $5.2 billion for the third quarter of 2007, representing yet another historic high for a quarter and a $1.1 billion increase, or 25.3 percent, over Q3 06
(tags: internet advertising media [...]

Dept. of Human Resources: The Talent Myth: The New Yorker
(tags: humanresources hr talent hiring)

How the Ad World’s Dealing With the Decline of the :30
As marketers continue to embrace unmeasured media and funnel fewer dollars toward TV-production budgets, 2007 will go down as the year the 30-second spot’s health took a noticeable downturn
(tags: media television online [...]