Darren Herman

Search, Display Ad Combo Best At Driving Store Sales: Study – 07/31/2007
Retailers saw an 83% lift in dollars spent per in-store purchase from consumers who saw both display and search ads, compared to 26% and 11% lifts from search or display ads, respectively.
(tags: research display search marketing advertising internet online)

Reports Suggest Mix of Search and [...]

2008 Will Be The Year of Business Networking
A bullish prediction about business networking. I use LinkedIn for business but Facebook is creeping up. I don’t like doing business on Facebook though.
(tags: predictions trends social business community networking)

2008 Consumer Internet Predictions « Lightspeed Venture Partners Blog
Let the predictions beging. Gaming oriented, I like [...]

A VC: Superdistribution
Fred Wilson (Union Square Ventures) discusses superdistribution.
(tags: super content superdistribution distribution syndication community fredwilson publishing business consumer)

Superdistribution – Wikipedia, the free encyclopedia
(tags: superdistribution hyperdistribution content media internet consumers wikipedia)

BBC NEWS | Technology | Video game giants in $18bn merger
I haven’t spoken much about video games lately, but this is big news
(tags: videogame entertainment [...]

Wired 2.09: Superdistribution
An article from 1994 about Superdistribution
(tags: superdistribution distribution hyperdistribution media marketing wired business)

Retail Research – 2 Great Releases from Compete and comScore
David highlights some interesting tidbits relating to black friday and consumers who are willing to pay 20% more…
(tags: research holiday shopping retail)

Competition at the Edge: Verizon/Google
Great article by Umair
(tags: verizon google mobile networks business)

There’s No Money In The Long Tail of the Blogosphere
You can make money ON but not IN the long tail
(tags: blogs business longtail money google)

Friends vs. Islands – a look at communities
Are Second Life islands similar to Facebook friends? I think so
(tags: marketing community web internet friends sequoia usv trends)

8 trends to capitalize on in 2008
Fantastic read about trends. To be discussed much further on this blog!
(tags: trends advertising analysis blog trendwatching marketing culture)

I Want My Slice of the Pie: A look at startups and ad spending
(tags: advertising marketing spending analysis trends growth internet web)

Silicon Valley vs. Silicon Alley: The cheat sheet | The Social – CNET News.com
(tags: technology humor siliconalley cnet)

Japanese Shift Cash Out of U.S. Investments – New York Times
Starting late last year, Mr. Okudaira made drastic changes to his portfolio…
(tags: economy economics USA investments)

Domain tasting – Wikipedia, the free encyclopedia
(tags: domainnames internet web)

Half-Life 2: Episode Two Stats
Data of Half Life 2
(tags: statas research analytics development videogame)

Starbuck-ing the Trend With TV – Advertising Age
Starbucks, the single greatest viral effort since Christianity, suddenly feels the need to go mainstream commercial and reach out to the masses on TV.
(tags: starbucks marketing advertising retail television)

Online ads power NYC tech boom- Crain’s [...]