On March 1, my father sent me an email titled, “Cool Idea.” The email literally consisted of one link to an MSN video which highlighted a company called Trunk Club. I’d not heard of Trunk Club before, but I had a similar idea years back. Essentially, Trunk Club is a curated clothing service that [...]
Category: Internet & Web X.0
This post is part of a 5 day series where we lay the groundwork for a startup to generate advertising dollars from agencies or brands. Note: while this is focused on startups, it could apply to any company of any size. The first post that sets up the series is located here, second post is located [...]
This post is part of a 5 day series where we lay the groundwork for a startup to generate advertising dollars from agencies or brands. Note: while this is focused on startups, it could apply to any company of any size. The first post that sets up the series is located here, second post is located [...]
I created a presentation about 6 months ago for a talk at the Founders Institute. The talk was about 5 things to do/know when looking at generating advertising revenue from your startup. I’ve personally been in a unique position to talk about this as I’ve run startups that take ad dollars from brands and I’m [...]
Read my previous post for a good preface to this one as it’ll help with the understanding. The 80/20 rule for products are that 20% of the product users will be vocal and you won’t here from the other 80%. Sometimes, this is more like 95/5. I’m going to liberally stretch this to be 80% [...]
One of the sites I check out each morning is WeAreNYTech, a site which highlights different people each day that are part of the NY tech scene. Yes, it’s a little fit pumping and a little chest beating, but who doesn’t enjoy that every once in a while. When I went to the site today, [...]
We’ve been head down at the agency (kbs+p & the media kitchen) with some recent launches that I’m extremely proud of. Some of you who read this blog have been part of them (as a partner, colleague, or client) and know how exciting it’s been. We’ve brought back documentaries to BMW. If you remember BMW [...]
