This past week, I tweeted the following: ”the data itself isn’t overly interesting. the application of data is what is fascinating.” This wasn’t the first time I tweeted something along these lines and if you’ve heard me speak publicly (or inside the agency) over the past few years, I’ve probably touched upon the topic, if not spoken [...]
My almost 3-year old son, David, loves watching Thomas & Friends. We have countless DVDs, iPad apps, and other Thomas inspired entertainment. When Thomas is on television, my wife either DVR’s it or David ends up watching it live. However, when online, David watches Thomas & Friends, but it’s not the Thomas and Friends you’d [...]
At my last startup, we used our investors not just for business guidance, but also as talent scouts. They were constantly meeting interesting people who were looking to join or build the next big idea and they helped us place some great talent within our organization. Now, as an investor at kbs+p Ventures (and still [...]
I wrestle with whether or not I like the notion of Incentivized Viewership. It’s coming up a lot lately around the office as we’re starting to see more and more vendors offering us solutions to have viewers watch or interact with our clients ads because they are being compensated to do so. I decided to [...]
One of the areas that I focus on is bridging Madison Avenue with Silicon Alley/Valley. I think it’s unbelievably important for the future growth of both ecosystems. At The Media Kitchen, in 2008, we launched our first Digital Media Venture Capital Conference. We haven’t looked back since and we’re going on our 4th year of [...]
I’ve been wrestling with QR codes lately as both a consumer and advertising agency executive. I’m a bit scared they will go the way of RSS feeds. Let me explain a bit. I don’t know what to do with a QR code, and I don’t think mainstream America does either. I’m being a little dramatic [...]
I’m going to buy my 2 kids, David and Ava, some Adobe stock. I figured I’d start this post with a bold statement. Hopefully I got your attention. Adobe is upping their game. They historically have been a software company focused on the creative & production industry. They could have stayed this way and built [...]
I’ve been wrestling with transparency lately – mostly around the consumer side of things. Transparency is great, but if it comes at the cost of too data overload, then is it really worth it? One of my blog readers reached out and said he’d started a service called VoyURL of which I’ve been participating with [...]