Darren Herman

It’s here again. No, not cranberry sauce stains on your nice new Diesel pants, not wine stains on your Fieldcrest tablecloth…but holiday shopping….Black Friday. Black Friday is not a real holiday which is quite interesting, but consumers certainly make time in their busy lives of consuming media and their work schedule to the [...]

I decided to go onto eBay.com since we can now find everything, or “it”, thanks to the new awareness advertising campaign by Meg and her California based auctioneers. MySpace.com is the hot topic of late – so I decided to see what I can pull up as auctions.
http://search.ebay.com/myspace_W0QQfromZR40
The first thing you will notice is [...]

I’ve been involved in the Interactive marketplace since inception, early days at i33, iComputerServices, CommerceOne, AppNet, then Conducive, adMarketplace, FortuneCity.com (FCTY), and then Ad Intelligence LLC. Lots of amazing things happening with the legal targeting of advertisements and media across the world wide web even since the early days of Ad Maximizer by i33.
Today, [...]

About once per month, I immerse myself in a full 2 days of re-reading all of the blogs, research, reports, and interviews that I accumulate over the month. This month, it took place at the Soy Luck Club in the West Village of NYC, as well, as a new found coffee place, thanks to [...]

Going to pose a question…what is interactive media? More to come soon, but would love to hear your thoughts.
To clarify the question: What falls under the interactive media genre?

We’ve heard so much about the 18-34 year old male demographic over the past year that it’s hard to imagine any other demographics exist. What about females ages 25-49? This article won’t deviate from talking about the 18-34’s, but will shed some light on them in a different way than most analysts are writing about.
I’m [...]

I had a chance to meet Rafat Ali, Editor & Publisher of paidContent.org, MocoNews.net, and ContentSutra.com at Digital Hollywood on Tuesday. For those of you who do not know, paidContent.org is an amazing site that delivers insightful news and rumors around media and content. I will admit, it is my homepage and check [...]

Spent the last 3 days at Digital Hollywood Conference in Santa Monica, California. Stayed in Beverly Hills and the 5 mile mapquested journey took 45 minutes each morning and afternoon. Met some wonderful people including folks from THQ, Yahoo! Mobile, General Catalyst, GameDAILY, THQ Wireless, InfoSpace, MusicMatch, Universal, and many others.Â
Some interesting [...]