Darren Herman

I’ve been wrestling with QR codes lately as both a consumer and advertising agency executive.  I’m a bit scared they will go the way of RSS feeds.  Let me explain a bit.
I don’t know what to do with a QR code, and I don’t think mainstream America does either.  I’m being a little dramatic here, [...]

I’m going to buy my 2 kids, David and Ava, some Adobe stock.
I figured I’d start this post with a bold statement.  Hopefully I got your attention.
Adobe is upping their game.  They historically have been a software company focused on the creative & production industry.  They could have stayed this way and [...]

I’ve been wrestling with transparency lately – mostly around the consumer side of things.  Transparency is great, but if it comes at the cost of too data overload, then is it really worth it?
One of my blog readers reached out and said he’d started a service called VoyURL of which I’ve been participating with for [...]

On March 1, my father sent me an email titled, “Cool Idea.”   The email literally consisted of one link to an MSN video which highlighted a company called Trunk Club.
I’d not heard of Trunk Club before, but I had a similar idea years back.  Essentially, Trunk Club is a curated clothing service that ships [...]

This post is part of a 5 day series where we lay the groundwork for a startup to generate advertising dollars from agencies or brands.  Note:  while this is focused on startups, it could apply to any company of any size.  The first post that sets up the series is located here, second post is located [...]

This post is part of a 5 day series where we lay the groundwork for a startup to generate advertising dollars from agencies or brands.  Note:  while this is focused on startups, it could apply to any company of any size.  The first post that sets up the series is located here, second post is located [...]

I created a presentation about 6 months ago for a talk at the Founders Institute.  The talk was about 5 things to do/know when looking at generating advertising revenue from your startup.  I’ve personally been in a unique position to talk about this as I’ve run startups that take ad dollars from brands and I’m [...]

Read my previous post for a good preface to this one as it’ll help with the understanding.
The 80/20 rule for products are that 20% of the product users will be vocal and you won’t here from the other 80%.  Sometimes, this is more like 95/5.
I’m going to liberally stretch this to be 80% of the [...]

I was watching [on Fora.tv] a 2008 Clay Shirky talk he gave to a bunch of folks at the Berkman Center for Internet & Society at Harvard and he hit the nail over the head around a topic that I like to talk about, “technology as an enabler.”
One of my best friends, Andrew Sispoidis, one [...]

Bill, we’ve never met but I’ve been a big fan of yours since the idealab! days.  I’d love to chat with you based on your recent media coverage around UberMedia.
I’ve been reading lots of the recent news around the acquisition of TweetDeck and your other acquisitions..  This morning, I read an interview on PaidContent which [...]