Darren Herman
Marketing, Media, and Technology Conversations
Category: Internet & Web X.0

Or not.  A Sanford C. Bernstein analyst has written a 310 page report entitled, “U.S. Internet: The End of the Beginning” to be published in the next week or so.  HipMojo has provided some analysis on why this report may be wrong and I’d agree with them.  Reuters coverage is here. I don’t think that [...]

I’ve been spending quite a bit of time thinking about advertising agencies and their role within culture, business, and technology.  Nonetheless, what I’ve been researching and working on is absolutely fascinating and has opened the doors to dozens of amazing people who are innovating within similar spaces. I’m going to be speaking at the Conversational [...]

This has been sitting on my desk at work for a few days now, courtesy of VideoEgg.  Genius

Blogging around here has been light due to the fact that I’ve been analog the last week as we took some much needed R&R time down in Aruba. I had never been there before but would certainly go back.  For those interested in the trip, read some of Sherri’s postings at HermanWeb or check out [...]

Listen to Fred Seibert.  He knows his stuff.  He’s the Creative Director over at Next New Networks.  I blogged about NNN’s hyperdistribution model a little while ago. Seibert became president of Hanna-Barbera Cartoons, Inc., in 1992, and turned around the struggling animation studio by revamping its production and development process. He created Cartoon Network‘s What-A-Cartoon!, [...]

I’m a huge proponent of learning. I sometimes call myself a sponge. I’ll soak up anything. History Channel. DIY books. Bring it on. At the agency, we are like that too. We’ve been hosting an event series where extremely smart people who have been trailblazing either research or new opportunities come in and talk to [...]

Good question… Crispin Porter + Bogusky, a cousin of the agency I work for (owned by the same holding company) certainly thinks so. In a recent Fast Company article entitled, “Can Alex Bogusky help Microsoft Beat Apple,” the author, Danielle Sacks, debates and discusses this topic. “Crispin probably has one chance to do something big [...]

Not sure if you have, but you may have ran into me in your Monday morning reading: Advertising Age:  How to Plan Media in a Non-Linear World Google/PointRoll Official Announcement:  Posted on Forbes.com Saturday, I had spent some time sharpening my photography skills in Central Park and have posted a few of my photos.  Take [...]

Every time we say that a piece of video content will become viral, I believe it de-values the video.  The creator of the content cannot decide what will become viral, only consumers can.  Typically what becomes viral are stunts and humorous 2 minute clips and this hurts the adoption rate of longer serious form video [...]

I take the web’s infrastructure for granted.  I open up Safari or Firefox and I access the web.  I turn on Xbox 360 and connect to Xbox Live to play friends across the world, buy virtual goods, and download trailers.  My iPhone can surf most sites on the web in native format, a favorite is [...]