Darren Herman
Marketing, Media, and Technology Conversations
Category: Internet & Web X.0

If you follow the tech space or watch the evening news, you will have heard/read that Apple is charging initial iPad advertisers millions of dollars to be the first marketers on their devices as part of the iAd product rollout. Journalists (inclusive of bloggers) initially highlighted the price tag in most of their rants as [...]

Thoughts from 30000 feet on way to Mexico with Sherri. Not: these are totally random streams of thought. …on finance Millennials have terrible credit. Imagine if they actually paid for content, they would be even more in-debt Non-financially minded oriented entrepreneurs lack the knowledge to decipher between gross/net revenue. Lots of companies we hear about [...]

Pricing is defined as the property of having material worth. Pricing though does not dictate individual value, but rather the value of a good for the average.  Let me illustrate by an example: Sherri walks into CVS to purchase some shampoo for the Herman household.  She sees Pantene for $6.45/bottle or Sunsilk for $9.99/bottle (totally [...]

I’m probably a few weeks late for this review but thought I’d toss one out into cyberspace anyway.  Let me start out by saying that I absolutely love the vision of Apple and this product has the potential to create a new usage occasion. To keep it short and brief, here are my thoughts: Dislikes:  [...]

As many of you know, I went down to SXSW this year to check out the Interactive sessions and while walking through the exhibit hall, I saw that one of my favorite artists, Hugh Macleod of Gapingvoid fame had a booth and was selling some of his original art.  I’ve been a fan of his [...]

This is an unbaked opinion piece.  Please comment to keep the conversation going as this will certainly provoke some commentary. I’ve been participating in many conversations (conferences, panels, articles, journals, meetings, etc) about Real Time Bidding and it’s potential affect on digital media.  There are very few true real-time-bidding inventory sources today and only a [...]

2 new “products” that I’m highly excited about have/will hit the market in the next 30 days.  March has been a fantastic and inspirational month for product launches: The Porsche Panamera 4s (I’ll pass on the Turbo) The Apple iPad What are you looking forward to?

Some of my friends over at DeSilva+Phillips a boutique investment bank (also known as MediaBankers) have just released a white paper (links to the PDF) entitled Getting Real.  I am always skeptical about investment bank led white papers (unless they are presentations by Mary Meeker which I love) but these guys pulled off a pretty [...]

For those who are unfamiliar, my wife runs the website, ResumeGal.com.  ResumeGal was created when she left the corporate HR world and decided to stay home to take care of our child and wanted to still consult with people who needed resume/HR help and coaching. I’m trying an experiment down here in Austin to post [...]

I’m writing this post about 2.5 hours before the first panel/session kicks off for SXSW 2010.  For those who are not familiar with SXSW, it’s a conference split into three areas: Interactive, Film, and Music.  I’m only down for the first few days of Interactive but in previous years, I’ve participated in the music portion [...]