I’m totally opening my kimono on this idea. I believe that your [collective] feedback early in the process will help shape and guide where this idea goes (if anywhere). And by the way, I’m committing to investing a bit to test the idea out (which I think is very feasible).
The inspiration for this idea came from my forthcoming launch of Tomzy and the opportunities that exist within alpha/beta testing, stress testing, initial publicity and feedback, and for a myriad of other reasons.
Here are my notes – please comment, tweet, or email me your comments, would love to hear them.
rdcrpt helps companies test and launch new products thru an exclusive network of innovators and early adopters
The closest company I can find to delivering this experience is InviteShare which is now owned by TechCrunch.
A very quick summation of rdcrpt: I envision rdcrpt as a place where innovators and early adopters can go (rdcrpt.co) to sign up to participate in alpha/beta testing some of the latest services and products from startups and established companies. In exchange for getting early alpha/beta access, folks on the rdcrpt would be responsible for providing valuable feedback and would be rated on such.
The value prop for publishers/companies would be to test new ideas and products with a set of hungry adopters. This could be the equivalent of a typical “beta-invite-only-launch” or more of a R&D experiment. Companies would gain valuable feedback from these testers based on the criteria that they select.
rdcrpt is targeted at the 2.5% of innovators and 13.5% of early adopters per the chart below which appeared on Mark Suster’s blog this morning about How to Acquire Customers by Marketing “Heroes” as well, as, numerous times on this blog as well.
QA team scale/issues
Stress/Load level testing
Value Prop for Startups
Opprty for startups in alpha/beta to launch to a subset of users
Startups can invite the rdcrpt user base and/or use their own list
Receive feedback regarding user experience, design, technical details, etc
Value Prop for Consumers
Get access to latest startups ahead or alongside of everyone else
Be part of the experience in testing apps, sites, hardware, etc
Provide valuable feedback to startups about their products
Value Prop for Investors
Be able to see demand for the startups via a rdcrpt demand meter (invites/day/hr requested)
Be able to see aggregate sentiment for startups via feedback
Ability to see where/what innovation is happening
Early adopters, type A
Publicly ranked by activity (acceptance to programs, participation, social influence)
Startups can launch to all of rdcrpt for flat fee
Startups can handpick people based on rdcrpt rank (higher the rank, costs more)
Investors can subscribe to get access to rdcrpt reports on companies
Rdcrpt can create a media network which allows rdcrpt users to distribute product interaction videos which would get promoted/sponsored
Chicken/Egg scenario: startups or rdcrpt crowd comes first
Attracting the rdcrpt crowd
Maintaining the rdcrpt crowd over time