One of my guaranteed impulse buy categories are books. I’m a sucker. If there is a book that I think might want to read, I’ll buy it; even if I’m half way thru a current book and still have 5 new ones sitting on the table.
99.9% of my books are paperback/hardcover (non-digital) and 90% of those are within business, strategy, marketing, and biography categories. I admit I have a one track mind.
Here are some recent books I’ve read:
The Facebook Effect (David Kirkpatrick): I really enjoyed this book. I think I enjoyed it because it was a biography of how Facebook started, the people, and the drama. It was less about the actual business in itself, and not at all about “social media‘ and “social” marketing. I felt like parts of this book could be made into an HBO show… oh wait, there’s a movie coming out about Zuck. This was a VERY fast read for me (and I’m slow!) despite it’s voluminous appearance.
Open Leadership (Charlene Li): I totally respect Charlene Li but I found this book to be a dud. Note: I’m engrossed in social technologies on a daily basis but found most of this book to be very elementary to what I do and what we talk about inside of our agency. For people who are leaders in non-marketing services organizations who are not early adopters, this book might serve them much better than it served me.
Here are some books I’ve recently ordered (but not read):
What’s Mine is Yours: The Rise of Collaborative Consumption (Botsman, Rogers): I got introduced to this book thru an Umair Haque tweet. I highly respect Umair and generally follow along with his ramblings. Once I read the description of the book, I instantly 1-click ordered it from Amazon. Should be here later this week.
Everything I Know About Marketing, I Learned from Google (Aaron Goldman): I actually forgot how I heard about this book but I do remember reading a review about it on someone’s blog. I’m very curious to see what angle this book takes about Google as I think Google has failed in marketing quite a few of their projects (almost everything but Search). The book actually arrived this past Friday and hope to start it over the coming weeks.
Are there any books I should be concentrating on? Anyone care to share their reading list?