Darren Herman

I was fortunate enough to be asked by Ari & David Goldberg to speak at their State of Style Summit which was held today at the 92st Y in Tribeca.  They threw an A+ event and the turn-out of attendees was awesome; it looked like standing room only from the stage.  Job well done, Goldbergs.
On [...]

If you’ve been watching any of the major television channels over the past week, you’ve probably seen a little button on some of the commercials that pops up with a call to action to Shazam.  For those unfamiliar with this nifty app, it allows you to use your mobile device to take a sample of [...]

Just over a year ago, I wrote a post talking about how I was optimizing my content consumption.  I spoke about both Knowabout.it and Summify, both of which I continue to use.  Summify was just acquired by Twitter, which I think is a good move for them, however I hope Summify still exists to help [...]

One sentence exec summary:  New measurement of advertising impressions are helping drive performance for marketers.
When we purchase media, one of the major components of the buy is around how many impressions we will achieve with a campaign.  The common thought here is that the optimal amount of impressions against a target audience will yield [...]

Back in June 2011, I wrote a post titled, The 87.5% Category According to Luma – Lots of Acquisitions.  The purpose of the article was to highlight that ad serving systems for online/digital media had a high propensity to be acquired or realize a significant exit.  87.5% of all ad servers on the chart had [...]

One of my friends runs an engagement agency in Irvine, CA called The Buddy Group.  One of the services he sells clients is a “Connected14” strategy which intrigued me since the day he mentioned it.  Essentially, the Connected14 is an engagement strategy (and execution) across your 1 foot experience (tablet, mobile [...]

According to some simple excel calculations (see below), Google controls about 5.85% of the worldwide advertising billings.  According to a recent article I was reading, ZenithOptimedia has 2012 advertising expenditures pegged around $485 billion.  Google derives 97% of its revenue from advertising so they are around $28.4bln.  Do the math and it comes out to [...]

Ever wonder who is the marketing technology behind the $35 billion dollars in e-commerce sales this holiday season? If you are an agency, wall street analyst, marketer, optimizer or any other player in the digital media ecosystem, you probably want to read below.
I always tell my team at The Media Kitchen that you can [...]

I’ll be traveling over the next 24 hours or so, but wanted to post a few articles that I’ve found interesting over the last couple of days:
Online Merchants Hone In on A New Demographic:  My friend Stephanie writes an article about a new audience for merchants… the imbibing consumer.  A glass of wine or beer [...]

Over the summer, I wrote a post on kids & content consumption.  The post came about because I realized that many of the user generated videos that my 3-year old son was watching on YouTube (via his iPad) had over 6MM views on them. I was shocked that these videos accumulated so many views as [...]