Darren Herman

With the launch of the XBOX 360 and the hot in-game advertising marketplace, our friends over at mediaedge:CIA have released a study that shows the effectiveness of in-game advertising and how it is actually enhancing games….. if done well.
http://www.clickz.com/news/article.php/3565891
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“It’s tough for advertisers who are thinking of ads as interruptive, like a :30 spot,” [...]

I think it is only fitting tonight that I write a blog about the next generation of consoles hitting the shelves starting tomorrow. If you have been living under a rock or choose to ignore pop-culture, the Microsoft XBOX 360 is hitting the shelves at the electronics store near you.
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The next generation of consoles [...]

Rafat Ali over at PaidContent.org had some interesting rumors to post about IGA Partners this afternoon….
http://www.paidcontent.org/pc/arch/2005_11_17.shtml#052455

I’m sure you’ve heard of the new Volvo advergame for XBOX which has been featured in the NY Times. Volvo Drive For Life is being released at tradeshows and at car dealerships for prospective Volvo buyers – however, only 100,000 copies are being made.
This game solidifies my thoughts on the AAA-Advergame, or, a blockbuster [...]

We’ve heard so much about the 18-34 year old male demographic over the past year that it’s hard to imagine any other demographics exist. What about females ages 25-49? This article won’t deviate from talking about the 18-34’s, but will shed some light on them in a different way than most analysts are writing about.
I’m [...]

Not sure if any of you are familiar with the company I founded almost 2 years ago (at least it’s a mutation of) called IGA Partners, but we have an article by a wonderful lady, Tessa Wegert posted on ClickZ.com. This is our first time on ClickZ.com in over 6 months as we have [...]