Darren Herman

In good times, advertising dollars could be the primary revenue stream of many companies, especially in the digital media world.
In the tough times, advertising dollars are a revenue stream of many companies, but companies must diversify their revenues beyond ad dollars.

In these tough times, I’m excited about companies who can create new revenue streams or [...]

I was digging around Path101’s website this evening to see what Charlie and the team were up to and dug deep into the Resume Genome Project.
What is this?
We’ve been crawling the web gathering up resumes and industry information. What you see here is our first take at analyzing and visualizing it.
We hope you’ll explore industries, [...]

I may not be there day to day anymore, but I’m there in spirit. My friends and colleagues over at IGA Worldwide announced that they will be serving dynamic in-game ads into Sony PS3 titles.  And additionally, IGA has now signed exclusively with EA Sports franchises Madden NFL, NBA Live, NASCAR racing and NHL [...]

Reinier Evers, the guru over at TrendWatching.com is at it again.  Each month, his team releases a new trend report and this month it happens to be about the expectation economy.
 ”The EXPECTATION ECONOMY is an economy inhabited by experienced, well-informed consumers from Canada to South Korea who have a long list of high expectations that [...]

My friend and colleague Morty sent me an email this morning with a link to a NY Times piece on video games.   The article talks about Electronic Arts (EA) and their IP around the Battlefield franchise.
“I’ve always envied the movie industry when they put a film out in the cinema, then they go to retail [...]

I took an 8 hour flight from JFK to Zurich, Switzerland to participate in a conference at the GDI Institute on digital media and my portion:  the role of video games in culture and business.  While I have history in the in-game advertising industry, I didn’t focus the presentation on this.  I tried to talk [...]

Got an email tonight from a friend who noticed me on a list of Top Web Celebrities. I share some good company on the list, including Kevin Rose (Digg), Jason Calacanis (Serial Entrepreneur), Mark Zuckerberg (Facebook), and others. Not bad company to keep.
I’ll be speaking in Zurich on November 7. If anyone [...]

The video game industry is going through some monumental changes and I thought I’d shed some light on them from the inside. With that said, I decided to whip up a presentation that looks at many of the different areas of the industry including many of the trends that are occuring.
The presentation is geared [...]

I read a fascinating analysis of IAC (InterActiveCorp) this evening and wanted to share my view.  First, please read the article written by Sramana Mitra entitled Web 3.0 & IAC.
IAC holds more than 60 online properties and someone could easily mistake it for a VC with a well-diversified portfolio of Internet properties. When some of [...]

I’ve been talking about this for years.  My idea for a MMO (will post about that another day) incorporated this.  Someone is FINALLY doing it and I know a few others who are going to be rolling this out over the next 730 days.
EA Sports’ NCAA 08 Football, released July 17, is the first game [...]