Category Archives: Darren Herman

Coloring Outside the Lines: Update

I’m getting excited as it’s about 12 days until the launch of my first book, Coloring Outside the Lines.  The details of this book are fairly fuzzy unless you’ve been over to the official site for the book, but wanted to update everyone as to what to expect:

  • Content Sections:  8 (w/6 chapters)
  • Total Pages: 131
  • Beginning of book:  all about entrepreneurship, raising capital, startup ups/downs
  • Ending of book:  trends in digital media
  • Style of book:  paperback
  • Writing style:  relaxed, blog-esque writing (my preferred all around style)

The content/chapter breakdown list is as follows:

  • Preface
  • Introduction
  • Some preliminaries
  • Strategy
  • Raising funds
  • Branding and marketing
  • Trends in the digital age
  • Conclusion

Looking forward to sharing the book with everyone!

It's Coming…

Book CoverAbout a month ago, I mentioned that I was writing a book on digital media and entrepreneurship.  We’re just a week or so away from releasing the book and thought I’d share the cover with everyone and a few tidbits…

The book is not a how-to or a media 101.  Rather, it’s a collection of thoughts, experiences, and annecdotes about startups, entrepreneurship, and of course, digital media.  The book covers topics such as selecting a co-founder, fundraising, strategy, failure, and ad dollars.  It’s not the end-all-be-all, but a fast read that hopefully will add some more color to your startup.

Do you need to be an entrepreneur to read it?  Not at all.  Where will it be available?  The usual online suspects… Lulu and Amazon.

Get excited… I know I am.

On a side note, fellow entrepreneur Ryan Allis has re-released his book, Zero to One Million and it’s doing awesome on Amazon.  Check it out here.

I'm Not Finished

I was catching up on my RSS feeds this evening and saw Greg Verdino responsed to Seth Godin in regards to one of his posts entitled, “Workaholics.”  I think Greg nailed it when he stated, “Because I’m so passionate about what I do, I have become addicted to my work.

I’m the kind of person when interested, will put in my 100% attention and get the job done.  I also want to learn everything and anything that occurs on the path to getting the job done.  Carrying around my Blackberry, iPhone, MacBook or notebook is a common occurance and will get to the office early (7AM – often) and will work when I get home (10PM+).  Do I look at it as work?  No.  I look at it as play because I love what I do.  Instead of spending late nights out at the pubs or hitting up the latest clubs, I can be found furthering my knowledge of the digital media space. My wife is pretty much the same way, just in a totally different industry.

I’ll admit that I’m addicted to work and my team can attest to that.  I think my addiction has made it much easier for them over time and allows me to challenge myself personally and grow quickly.   I make time for the gym, photography, cooking, and friends, but I certainly spend the majority of my time with digital media.  I don’t regret it.

A Book You Say? YES, it's True!

If you’ve heard the rumors about me authoring a book, I’d like to confirm them.  I’ve spent the better part of the past six months putting some new thoughts down on paper as well, as, massaging some content from this blog and am about 90% ready to release.  The remaining 10% is just logistical:  ISBN number, distribution, etc.

I’m extremely excited about this as it’s one of the craziest things I’ve done.  I never thought I’d ever write a book and after I read the manuscript, I’m still shocked.

The book is about entrepreneurship and digital media.  It’s not supposed to be a how-to start a company, or a bible on the future of digital media, but if you are an entrepreneur who has an emerging company or is contemplating starting one, it would be extremely relevant to you.  Every entrepreneur goes through ups and downs of startups and I’m looking forward to sharing those with you.

The book will be available through and through this blog in due time and may be available digitally for those who would like to save some paper.

So hang tight, I wanted to publicly confirm the rumors before they got back to me again (thanks Jon!) and keep checking back here, as the book will be ready within the next 45-90 days.  I’m certainly excited!

Back in Action (Happy New Year!)

I took a brief blogging hiatus as Sherri and I ventured to Mohegan Sun, Saratoga Springs, and a few days in Vermont.  It certainly took a little getting used to, but switching off [connectivity] completely was an amazing feeling.

Here are a few pictures from our trip which were taken with my new camera that Sherri gave me for Hannukah.  My friend Lee knew I was in the market for a camera and he highly recommended it, and I’ve been nothing but impressed.

Click the thumbnail to see the full image:

Bright Tree

Barn in Wild

Tractor Sign


Old Town

If you are interested in seeing more pictures from the set, click here.

Digital media and technology postings to resume shortly… need to catch up on my RSS feeds!

Happy New Years to everyone.  Lets have an amazing 2008…

The Media Kitchen Bakeoff 2007: Preparation

There’s been a lot of buzz at work leading up to tomorrow’s bake-off.  I guess when you work at a place called The Media Kitchen, you have to assume that you’ll be dealing with food at some point.  Over the past few days, I’ve been consulting with friends and family about what I should bake… cookies, brownies, pie, cake, tarts, etc.   Between my wife’s collection of William Sonoma cookbooks and my mother’s collection of Bon Appetite magazines, there was no shortage of recipes to chose from.

Following traditional “Darren” ways, I traveled the road less taken and found a random recipe online for a chocolate cake and improvised on top of it.  I added a few spices that weren’t on the list, created a fudge topping that has a pudding like consistency, and created a mess in the kitchen that had my wife less than smiling.

Pot of Chocolate  Cake Pots

I absolutely love to cook.  I didn’t grow up in a house that baked, but we certainly knew how to entertain.  My mother was/is the queen of entertaining and growing up around her was inspiring in the kitchen.  There is a big difference between how the two of us cook:  she follows recipes perfectly and I improvise along the way.

Sometimes my food is terrible and other times, tasty.  I’m hoping that after all of my improvising for tonight’s cake, it’ll go over well for the judges tomorrow and will win.  If not?  Oh well, I’ll try again next year!

What My DNA Could Tell Me

I was going through my TechCrunch feeds this evening and saw that Michael Arrington purchased the 23AndMe DNA test. Honestly, I’ve been debating purchasing this as well. While at dinner last Friday evening, my cousin’s husband, Matt, was there and he’s an emergency room doctor. He brought up many points on why 23AndMe may not be the best thing to take but he admitted that he hadn’t looked at it too seriously.  One of his most valid points was that since this was so new, it would almost certainly have errors.  Do you want to live with those errors?

I’ve been going back and forth about the psychological impact about what 23AndMe could tell me. What if it tells me that I’m more apt to die at age 45? Why would I want to live in fear?

23AndMe Risks

On the other side, what are the insurance implications? Are insurance carriers going to enforce this to get into their best programs? These titans will do everything they can to protect their business.

Rightly or wrongly, I think dating sites should add a 23AndMe feature where people who have taken the test can let people know more about them, based on the results. Could be interesting…

Your thoughts?

It's Almost Ski Season…

SkiFor those of you who really know me, I love to get away on winter weekends and travel to Vermont.  Sherri and I took our first step this weekend by solidifying a sloapside condo rental at one of my favorite Vermont mountains, Bromley.  We’ll be heading up in December, January, February, and March.  If you happen to be up in southern Vermont during that time, let me know.

While not the toughest or largest mountain in Vermont, Bromley is the Vermonter’s mountain with it’s sister mountain, Stratton, about 15 minutes away.

Skiing isn’t the only thing I do in Vermont… I spend quite a bit of time reflecting on the year and getting away from the hustle of Manhattan.  Usually, I have longer blog posts when I come back because I can analyze things better.

Our first trip up is scheduled for late December… and I’m already excited!  Time to go get the skis tuned-up.