Category Archives: Darren Herman

Press Mentions, Photography, and Monday's, Oh My.

Not sure if you have, but you may have ran into me in your Monday morning reading:

Saturday, I had spent some time sharpening my photography skills in Central Park and have posted a few of my photos.  Take a peek at them here if you’d like.

Press Mentions

Carlin on the Earth

Sherri‘s been watching George Carlin late at night and I found one of his monologues about the Earth to be absolutely hilarious (apologies for some of the swear words). I found it online and here it is:

We’re so self-important. So self-important. Everybody’s going to save something now. “Save the trees, save the bees, save the whales, save those snails.” And the greatest arrogance of all: save the planet. What? Are these fucking people kidding me? Save the planet, we don’t even know how to take care of ourselves yet. We haven’t learned how to care for one another, we’re gonna save the fucking planet?

I’m getting tired of that shit. Tired of that shit. I’m tired of fucking Earth Day, I’m tired of these self-righteous environmentalists, these white, bourgeois liberals who think the only thing wrong with this country is there aren’t enough bicycle paths. People trying to make the world save for their Volvos. Besides, environmentalists don’t give a shit about the planet. They don’t care about the planet. Not in the abstract they don’t. Not in the abstract they don’t. You know what they’re interested in? A clean place to live. Their own habitat. They’re worried that some day in the future, they might be personally inconvenienced. Narrow, unenlightened self-interest doesn’t impress me.

Besides, there is nothing wrong with the planet. Nothing wrong with the planet. The planet is fine. The PEOPLE are fucked. Difference. Difference. The planet is fine. Compared to the people, the planet is doing great. Been here four and a half billion years. Did you ever think about the arithmetic? The planet has been here four and a half billion years. We’ve been here, what, a hundred thousand? Maybe two hundred thousand? And we’ve only been engaged in heavy industry for a little over two hundred years. Two hundred years versus four and a half billion. And we have the CONCEIT to think that somehow we’re a threat? That somehow we’re gonna put in jeopardy this beautiful little blue-green ball that’s just a-floatin’ around the sun?

The planet has been through a lot worse than us. Been through all kinds of things worse than us. Been through earthquakes, volcanoes, plate tectonics, continental drift, solar flares, sun spots, magnetic storms, the magnetic reversal of the poles…hundreds of thousands of years of bombardment by comets and asteroids and meteors, worlwide floods, tidal waves, worldwide fires, erosion, cosmic rays, recurring ice ages…And we think some plastic bags, and some aluminum cans are going to make a difference? The planet…the planet…the planet isn’t going anywhere. WE ARE!

We’re going away. Pack your shit, folks. We’re going away. And we won’t leave much of a trace, either. Thank God for that. Maybe a little styrofoam. Maybe. A little styrofoam. The planet’ll be here and we’ll be long gone. Just another failed mutation. Just another closed-end biological mistake. An evolutionary cul-de-sac. The planet’ll shake us off like a bad case of fleas. A surface nuisance.

You wanna know how the planet’s doing? Ask those people at Pompeii, who are frozen into position from volcanic ash, how the planet’s doing. You wanna know if the planet’s all right, ask those people in Mexico City or Armenia or a hundred other places buried under thousands of tons of earthquake rubble, if they feel like a threat to the planet this week. Or how about those people in Kilowaia, Hawaii, who built their homes right next to an active volcano, and then wonder why they have lava in the living room.

The planet will be here for a long, long, LONG time after we’re gone, and it will heal itself, it will cleanse itself, ’cause that’s what it does. It’s a self-correcting system. The air and the water will recover, the earth will be renewed, and if it’s true that plastic is not degradable, well, the planet will simply incorporate plastic into a new pardigm: the earth plus plastic. The earth doesn’t share our prejudice towards plastic. Plastic came out of the earth. The earth probably sees plastic as just another one of its children. Could be the only reason the earth allowed us to be spawned from it in the first place. It wanted plastic for itself. Didn’t know how to make it. Needed us. Could be the answer to our age-old egocentric philosophical question, “Why are we here?” Plastic…asshole.

So, the plastic is here, our job is done, we can be phased out now. And I think that’s begun. Don’t you think that’s already started? I think, to be fair, the planet sees us as a mild threat. Something to be dealt with. And the planet can defend itself in an organized, collective way, the way a beehive or an ant colony can. A collective defense mechanism. The planet will think of something. What would you do if you were the planet? How would you defend yourself against this troublesome, pesky species? Let’s see… Viruses. Viruses might be good. They seem vulnerable to viruses. And, uh…viruses are tricky, always mutating and forming new strains whenever a vaccine is developed. Perhaps, this first virus could be one that compromises the immune system of these creatures. Perhaps a human immunodeficiency virus, making them vulnerable to all sorts of other diseases and infections that might come along. And maybe it could be spread sexually, making them a little reluctant to engage in the act of reproduction.

Initial Thoughts as an Author (stats, etc)

First off, thank you to everyone who has purchased my first book, Coloring Outside the Lines. I’ve gotten quite a few requests to follow up my book launch with details and statistics and I think it’s about time I shared them.

As it turns out, 62% of you preferred to order the print version of Coloring Outside the Lines where 38% went digital. In the first 24 hours, 60% of the overall books were sold. The average size of a book order is 1.1.

The stats on the banner ad that you see on this site (and HermanWeb.us) delivered a 3.23% CTR in the first week of the book launch (just the banner, not counting other links).  In the month of March, the banner delivered a 2.00% CTR and in April, 1.5%.  The banner was never creatively refreshed.

I’m not surprised that 60% of the overall books were sold within the first 24 hours. The book business is similar to a hit driven business (video games, Hollywood, music) where upon release, most transactions are completed (be it opening weekend or CD release). I’m fairly certain there will be additional sales of the book every so often, but the 24 hours surrounding the launch was the big bang.

Note: I chose not to go with a big publisher for the release of this book as I wasn’t trying to set NY Times Bestseller records and I didn’t want to sign my life away to a publisher (having spent time in the music world, I know what a deal looks like). Had I gone with a big publisher, the hooplah surrounding the book launch and retail promotion would have been exponentially greater, but I’ve proven to myself that if you can create awareness and solve a need, a book can sell on its own and can generate revenue (not peanuts).

Thank you again for everyone who sent in their comments and thoughts – it’s certainly been a learning experience for me and the initial reactions from everyone have been awesome. Fee free to leave a comment or contact me if you want to speak further about the book.

Continual Improvement

In advertising, we’re always looking to continually optimize campaigns to make sure that we meet and exceed our clients goals. I’d personally like to improve this blog and would love to ask YOU what you think I could be doing better. If you have a spare few minutes, please fill out the comments area of this blog with your thougths and fill out the poll. I really appreciate it!

Some questions to get you thinking:

  • Why do you come to this blog?
  • Where does this blog give you the most value?
  • What would you like to see improved?
  • What is this blog doing correctly?


The Past 24 Hours…

The past 24 hours have been pretty insane.  Yesterday was the global release of my book, Coloring Outside the Lines and I awoke to a flurry of emails from friends and colleagues all over the world who had purchased the digital copy and started reading it.   Overall, the reactions have been extremely positive (and to be honest, a few negative) as many people are saying that they’ve never read a book quite like this.  Like I’ve said many times in the past, it’s not a heavy read nor a how-to, but a bunch of experiences linked together and some insights into a changing digital media market.

As an entrepreneur, we all derive inspiration from different places and at a lunch-&-learn yesterday here in the agency, I had the opportunity to introduce John Battelle, someone who I admire greatly (Wired, The Industry Standard, Web 2.0 Expo, Federated Media).  We’d been planning his speech for a few weeks now, and yesterday was the day that he was in town to speak to all of us.  We exchanged signed copies of our books (he wrote The Search:  How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture) and he spoke about social media and where everything is headed.  In future posts, I’ll be writing in reaction to some of the comments he made during his presentation.

I spent the evening with some of my closest buddies over at Madison Square Garden at the Big East tournament and we had a great time catching up.  It was nice to escape everything and spend time talking about everything non-business related.

I also received my sales numbers for the book and have to say I’m extremely impressed!  In just one day, we’ve raised hundreds of dollars for entrepreneurs in Africa and Asia and I look forward to sharing the Prosper experience with everyone.

Thank you to everyone who purchased a book, commented on the blog, or contacted me…. you made yesterday a blast…

Global Book Release: Coloring Outside the Lines

March 12 is here… finally. I’m proud to announce that my first book, Coloring Outside the Lines: Confessions of a Digital Native is officially for sale. It can be purchased online at the book marketplace, Lulu.

I’ve spoken about the book for the past couple of weeks and even have run some promotional advertising for it, but the day has finally come where the talk stops and it’s universally available for all. The paperback version of the book is fairly priced at $14.95 and the digital download is $0.76. Please note that profits from the book will be invested through Prosper to entrepreneurs in other countries who are trying to feed their families. I will post about this experience seperately over the coming weeks.

I couldn’t have written this book without the strong support of YOU – the readers of this blog, my family, friends, and colleagues. I hope you enjoy the book as much as I enjoyed writing it.

If you don’t step out of line, you end up waiting.

Pick Me Up Love! – Summer Dates for DMB 2008

Summer Tour

Today’s a beautiful day here in New York City – sun is shining and everyone seems to be in high spirits.  The day just got better…. received an email from The Warehouse, the official DMB fanclub with the 2008 Summer tourdates and some more information that’s gone overlooked…

Fans attending DMB shows this summer will be the first to hear the latest material from Dave Matthews Band as the band debuts songs from their forthcoming record!  DMB is currently in the studio with Rob Cavallo (Green Day, My Chemical Romance, Alanis Morrisette) working on the yet-to-be-titled album.  Guitarist and long time friend Tim Reynolds is playing on the album, marking his first recording with DMB since 1998’s Before These Crowded Streets.

I’m excited to see what Rob Cavallo comes up with for this album.  Having produced Green Day, My Chemical Romance, and Alanis Morrisette in the past, it should certainly have an edge.  There is a connection here – as Alanis Morrisette appears in the DMB song, “Spoon” on the album, Before these Crowded Streets.

As for the tour dates, I’ve not decided which show’s I’ll be at just yet, but I can almost garauntee at least one of the Saratoga Springs (June 20) shows (Saturday night probably) and potentially head out to Arizona for some others.

Click here for the full list of dates (quite a few).

Coloring Outside the Lines: Update

I’m getting excited as it’s about 12 days until the launch of my first book, Coloring Outside the Lines.  The details of this book are fairly fuzzy unless you’ve been over to the official site for the book, but wanted to update everyone as to what to expect:

  • Content Sections:  8 (w/6 chapters)
  • Total Pages: 131
  • Beginning of book:  all about entrepreneurship, raising capital, startup ups/downs
  • Ending of book:  trends in digital media
  • Style of book:  paperback
  • Writing style:  relaxed, blog-esque writing (my preferred all around style)

The content/chapter breakdown list is as follows:

  • Preface
  • Introduction
  • Some preliminaries
  • Strategy
  • Raising funds
  • Branding and marketing
  • Trends in the digital age
  • Conclusion

Looking forward to sharing the book with everyone!