Calling all entrepreneurs and car companies… Curious to hear what you think about this potential business idea.
Today, there are three ways to have a car:
- Rent (think Hertz, Avis, Thrifty, etc)
- Buy (includes finance)
Lets focus on #2, lease as that’s generally what I do with my cars. When you lease a car, you lease it for a defined time period (24, 36, 39, 48+ months) and then return it back to the dealer on the due date. Fairly simple and straightforward.
What I’d like to propose is a “dealer” lease where you can lease multiple cars from a dealer but only have one (or more) out at any time. Lets use Mercedes for example and to illustrate my point. In the winter, I’d love to have an AWD GLK350, which is ideal for the snowy conditions of Vermont and NY. However, in the summer, I’d love to be able to trade in my GLK350 and swap into a CLK350 convertible or similar.
Essentially pay (for example) $700/mo “lease” for 36 months and be able to change my car once or twice a year to a pre (or not) defined car/truck.
This is a headache for dealer logistics but with enough demand for both season autos, this could be really interesting and net dealers additional dollars.
This lease program isn’t for everyone as I’m sure a premium would be necessary to support this – but I think this would be interesting, no?