Darren Herman

I always enjoy reading tidbits about about my colleagues personal lives so I thought I’d share some tidbits with you (about me).  If you want to contribute (your own), use hash tag on twitter, #learnaboutme and lets start a meme
In no particular order:
1.  As a freshman in high school, I played center on a roller [...]

I was asked by my friend Gabe to present at the Founders Institute on ways that startups can utilize an ad-supported model as this is right in my wheelhouse.
While the presentation is not until Wednesday, November 10, I wanted to make available the actual slides for any feedback – both positive & negative so that [...]

I was doing some research for a forthcoming post I’m writing and came across some fun charts. See below – you can see where the opportunity is (and isn’t).

This post is inspired by Fred Wilson’s recent post entitled, Does Price Matter.  When you purchase a product or service, it has a price tag associated with it.  That price tag is based on what the seller wants to make (cost + profit) based on what they think they could sell to their anticipated target [...]

This post originally started out as an email/Quora exchange between me and @jonsteinberg but thought that the world would benefit from reading about this so I decide to open it up.   Note:  These are my thoughts and not necessarily representative by my employer.
Here is the initial tweet by Jon.

Last night in episode 4.11, Sterling [...]

If I were to write a substantive post today, it’d probably get lost in the Advertising Week black hole.   I can’t compete with all of the AOL announcements.
However, I do want to put a few things out there and see what sticks… and maybe I’ll turn them into full posts in the coming weeks.
1.  The web [...]

Image via CrunchBase

This post shouldn’t come across as another “I’ve quit [replace with service] because [xyz].”  There have been way too many of those type of posts and I don’t want to be another log on the fire.
I’m in the process of unsubscribing from the Groupons of this world because in aggregate they send me [...]

I often have conversations with clients about what their key performance indicators should be for their campaigns.  Quite a few times, clients want to use the CTR as the main proxy for performance and I squirm.  While I can talk for hours about why this is not a good idea 99% of the time, I [...]

The cable vs. television war is not about price (IMHO), but more about ease of use.  Though someone could argue that there is a usability curve that can be overlaid across ease of use (we pay more for simpler, pay less for complex).  Cable is mature and has worked through the majority of the usability [...]

One of the most amazing things about starting a business is being able to provide career opportunities for people at all stages of their life.  I’ve listed a few opportunities below and if  you or someone you know is interested in one of these, please do not hesitate to reach out.  The company is Varick [...]