While much of our days are battling agency against agency for our next client relationship that brings revenue growth, whom we’ve been competing with over the decades is changing. When David Ogilvy wrote his famous book, I bet he wasn’t envisioning who was going to be his next competitor. It’s no longer just JWT vs. [...]
Category: Advertising & Marketing
I’ve spent a bunch of time with ad servers in my life. It all started when I was installing phpAdsNew for my brother‘s website, Exotic Car Network, creating ad zones across Student.com in OpenAdStream, a web property that about 7 of us ran in the late 90s, working on the team to create a self-service [...]
At my last startup, we used our investors not just for business guidance, but also as talent scouts. They were constantly meeting interesting people who were looking to join or build the next big idea and they helped us place some great talent within our organization. Now, as an investor at kbs+p Ventures (and still [...]
I wrestle with whether or not I like the notion of Incentivized Viewership. It’s coming up a lot lately around the office as we’re starting to see more and more vendors offering us solutions to have viewers watch or interact with our clients ads because they are being compensated to do so. I decided to [...]
All too often, Startups get compared to other startups. Spacely Sprockets is Foursquare meets Yelp. Widgetsly is Appnexus meets Legolas. Usually, startups don’t pick who they are compared to as it’s up to the writers or editors of whoever is writing the press piece. I was recently chatting with Chris Dixon, the CEO/founder of Hunch [...]
One of the areas that I focus on is bridging Madison Avenue with Silicon Alley/Valley. I think it’s unbelievably important for the future growth of both ecosystems. At The Media Kitchen, in 2008, we launched our first Digital Media Venture Capital Conference. We haven’t looked back since and we’re going on our 4th year of [...]
