I’ll be traveling over the next 24 hours or so, but wanted to post a few articles that I’ve found interesting over the last couple of days: Online Merchants Hone In on A New Demographic: My friend Stephanie writes an article about a new audience for merchants… the imbibing consumer. A glass of wine or [...]
Category: Advertising & Marketing
I launched Marketing Wednesdays in October in order to cover a marketing related topic each Wednesday. For me, this was bullish due to my schedule, but I took it on and pretty much failed about 50% of the time. Not good and not fair, since I committed to handling the topic. So looking back at [...]
Over the summer, I wrote a post on kids & content consumption. The post came about because I realized that many of the user generated videos that my 3-year old son was watching on YouTube (via his iPad) had over 6MM views on them. I was shocked that these videos accumulated so many views as [...]
An area I have been studying for a while is personalization, especially under a macro trend that is termed the YOUniverse. While I did not create the term, Renier did, it’s an area that has been of increasing interest to me. Personally & professionally, I have been involved in personalization over the years: content recommendations [...]
We’ve covered some pretty fundamental topics here for Marketing Wednesdays including The Chief Marketing Officer, The Marketing Plan, and previously, the Agency 101. Today, we’re going to cover a very broad topic: media. History Way back when, we used to divide media between Above the Line and Below the Line (ATL/BTL). Above the Line was typically [...]
I walked into the office this morning and my colleague at kbs+ Ventures, Taylor, greeted me with excitement around some of the latest mobile marketing studies that were released. TechCrunch has an article titled, In Mobile Advertising, Does Size Matter? and Forbes has an article titled, What if Mary Meeker is Wrong and Mobile Ads Never Really Take [...]
about advertising and operating systems. There are not enough advertising dollars in the ecosystem to be the only revenue model for digital media companies so we must look elsewhere. Mobile impacts our future in ways many do not realize yet. When you are in the middle of the early part of the Gartner Hype Curve, [...]
I was doing some calculations for my own purposes and wanted to find out what percentage of the digital media ad spend (search, display, mobile, etc) is controlled by Google, Yahoo, AOL, Facebook, and Microsoft. Well, after searching through their 10K’s, it’s about $40.1B, or roughly 64% of the worlds digital media ad spend. According [...]
This post is part of my Marketing Wednesday‘s series which was originally inspired by Fred Wilson’s MBA Mondays and Albert Wenger’s Technology Tuesdays. This is my 3rd post – the first being on the Chief Marketing Officer and the second being about the Marketing Plan. There are two ways to handle marketing: you can perform [...]
