Back in June 2011, I wrote a post titled, The 87.5% Category According to Luma – Lots of Acquisitions. The purpose of the article was to highlight that ad serving systems for online/digital media had a high propensity to be acquired or realize a significant exit. 87.5% of all ad servers on the chart had [...]
Category: Advertising & Marketing
One of my friends runs an engagement agency in Irvine, CA called The Buddy Group. One of the services he sells clients is a “Connected14” strategy which intrigued me since the day he mentioned it. Essentially, the Connected14 is an engagement strategy (and execution) across your 1 foot experience (tablet, mobile phone), 3 foot (desktop/laptop), [...]
According to some simple excel calculations (see below), Google controls about 5.85% of the worldwide advertising billings. According to a recent article I was reading, ZenithOptimedia has 2012 advertising expenditures pegged around $485 billion. Google derives 97% of its revenue from advertising so they are around $28.4bln. Do the math and it comes out to [...]
Over the years, instead of writing my own forecasts and predictions, I’ve aggregated them on this blog as a source for everyone to turn to for marketing, technology and media. Here are the lists for 2008, 2009, and 2010. This year, instead of aggregating them, I wrote 5 predictions that I think will come true [...]
Ever wonder who is the marketing technology behind the $35 billion dollars in e-commerce sales this holiday season? If you are an agency, wall street analyst, marketer, optimizer or any other player in the digital media ecosystem, you probably want to read below. I always tell my team at The Media Kitchen that you can [...]
I launched Marketing Wednesdays in October in order to cover a marketing related topic each Wednesday. For me, this was bullish due to my schedule, but I took it on and pretty much failed about 50% of the time. Not good and not fair, since I committed to handling the topic. So looking back at [...]
Over the summer, I wrote a post on kids & content consumption. The post came about because I realized that many of the user generated videos that my 3-year old son was watching on YouTube (via his iPad) had over 6MM views on them. I was shocked that these videos accumulated so many views as [...]
An area I have been studying for a while is personalization, especially under a macro trend that is termed the YOUniverse. While I did not create the term, Renier did, it’s an area that has been of increasing interest to me. Personally & professionally, I have been involved in personalization over the years: content recommendations [...]
We’ve covered some pretty fundamental topics here for Marketing Wednesdays including The Chief Marketing Officer, The Marketing Plan, and previously, the Agency 101. Today, we’re going to cover a very broad topic: media. History Way back when, we used to divide media between Above the Line and Below the Line (ATL/BTL). Above the Line was typically [...]
