Darren Herman

Was at Cafe 1134 in Coronado, California this evening for a Soy Latte and saw some really cool advertising for the Lexus IS 350. The advertising took the form of a coffe-cup wrapper, which is where you hold the coffee so your hand doesn’t get burned. This initself isn’t anything new – as [...]

Well, 72 hours after arriving in Los Angeles, the Digital Entertainment Media Expo (www.demxpo.com) is now over for 2005. IGA Partners had a fabulous show – we were the gaming sponsor and met with everyone from the game publishers/developers to brands and agencies who were present. Was great to meet new people and [...]

I’ve been pretty silent over the past few days as I’ve been out in Los Angeles, California at the DEMXPO. IGA Partners is one of the sponsors of the events and we’ve been leading Gaming 101 presentations as well, as speaking on various panels about video games, advertising and the marriage: in-game advertising and [...]

Colleague Mike Shields over at MediaWeek wrote an article today labeled, “Report: Don’t Flood Gamers with Ads.” This report was based on the information I blogged about last week regarding the mediaedge:CIA study on in-game advertising.Â
The article quoted Fran Kennish, director of strategic planning at Mediaedge:cia and David Tokheim, IGN’s vp [...]

When I think of television, I think of prime time. Friends and The Apprentice were two prime-time shows I used to schedule into my evening plans – and watch them religiously. Whether it was Ross (from Friends) talking about paleontology or The Donald firing an Apprentice hopeful, I watched these shows each week [...]

It’s here again. No, not cranberry sauce stains on your nice new Diesel pants, not wine stains on your Fieldcrest tablecloth…but holiday shopping….Black Friday. Black Friday is not a real holiday which is quite interesting, but consumers certainly make time in their busy lives of consuming media and their work schedule to the [...]

With the launch of the XBOX 360 and the hot in-game advertising marketplace, our friends over at mediaedge:CIA have released a study that shows the effectiveness of in-game advertising and how it is actually enhancing games….. if done well.
http://www.clickz.com/news/article.php/3565891
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“It’s tough for advertisers who are thinking of ads as interruptive, like a :30 spot,” [...]

Again, during this past weekend, I sifted through tons of articles, research and reports. I thought that this particular article, located here was quite a good luck at the future of branding, for relationship building companies.
1) Brands that influence culture sell more; culture is the new catalyst for growth.
2) A brand with no point [...]

I decided to go onto eBay.com since we can now find everything, or “it”, thanks to the new awareness advertising campaign by Meg and her California based auctioneers. MySpace.com is the hot topic of late – so I decided to see what I can pull up as auctions.
http://search.ebay.com/myspace_W0QQfromZR40
The first thing you will notice is [...]

I’ve been involved in the Interactive marketplace since inception, early days at i33, iComputerServices, CommerceOne, AppNet, then Conducive, adMarketplace, FortuneCity.com (FCTY), and then Ad Intelligence LLC. Lots of amazing things happening with the legal targeting of advertisements and media across the world wide web even since the early days of Ad Maximizer by i33.
Today, [...]