Darren Herman

This is the second post in the Marketing Wednesday series.  The first post was on the introduction of the Chief Marketing Officer.  Today’s post is going to be on The Marketing Plan.   I’d argue that the Marketing Plan is as important as the Business Plan for a business and certainly for a startup.
Over the [...]

This is my inaugural post for Marketing Wednesdays, inspired by MBA Mondays and Tech Tuesdays.  Please take it easy on me as this is the first in the lengthy series.  I would love all of your feedback, so please leave it in the comments section.  If you are goign to tweet this post, you can [...]

On the heels of Albert’s Technology Tuesday’s, I’ll be launching Marketing Wednesdays.  Both Albert and I were both inspired by the magnificent job Fred has been doing with MBA Mondays.
Marketing Wednesday’s will be a post on a certain “marketing” topic which could be applied to both startups and large corporations.  Fred theoretically could cover marketing [...]

To start off this post, lets look at different media vehicles and examine how you experience advertisements:

Television:  advertisements appear as commercials in “pods” which run in breaks of scheduled content.  Additionally, you can buy your way into programs through product placement and integration.  The majority of dollars however is in commercial advertising (30 second spots).
Print:  [...]

I don’t know if the word “premium” is right for the header, but couldn’t come up with another term.
I use @gmail for my personal emails.  I also send the inquiries from this blog to that @gmail account.  The problem I have is that I don’t pay Google.  It’s less about paying Google for my email, [...]

First, let me start off by saying that any opportunity for a startup to showcase it’s “wares” is a good thing.  An idea in a vacuum is never a good thing and getting on stage in front of a group of people to tell your story could put your startup on the map, depending on who is [...]

3+ month assignment.  Could go much longer, depending on the fit.  Could go much shorter, depending on the fit.
I’m looking for a hybrid 30% visionary, 70% executor who has demonstrated entrepreneurial ability within the advertising technology or financial technology markets.  You should have a passion for media trading and at least a working knowledge of [...]

Today’s opening keynote was given by Paul Graham, at the YCombinator Ad Innovation Conference in Mountain View.  I attended along with @tdavidson and @barryl530 to see the early stage innovation that’s happening in the ad tech space.  We were certainly impressed not just with the innovation but with the amount of great agencies in attendance [...]

I’ve been noodling the opportunity around an ad tech dream I had.  Yes, I really do dream about these things.
We all know the positions that Yahoo! and AOL are in.  I won’t go into that here, other than they will need to make some short term decisions rather quickly.
As a proactive entrepreneur, what if you [...]

One of kbs+p Ventures portfolio companies, Crowdtwist, is looking to attract and hire sales folks to join their team.  For those who aren’t familiar with Crowdtwist, it’s a social loyalty platform that bridges the paid-owned-earned media ecosystem.  I’m extremely bullish on them because they bridge the evolving media ecosystem and bring social data into our [...]