On Wednesday, April 11, The Media Kitchen is hosting our 5th annual Digital Media Venture Capital Conference. Here is the writeup from 2008, our first one we ever held. It’s one of my favorite days of the year because it’s packed with inspiration from some of the greatest minds in venture capital, technology, and entrepreneurship. [...]
Category: Advertising & Marketing
While I was in the gym this morning, I was watching an eclectic group of videos that ranged in topic from advertising talks thru TEDx random speeches. One of the videos I viewed is from way back when, the exact date I’m unsure about. The video is actually of David Ogilvy, who is widely known [...]
I have been thinking a lot lately about scaleable ad units and how they relate to digital media. This is a question I ask myself as an investor and as a media buyer. The latter part is probably more important as I’m consistently buying media in market each day thru The Media Kitchen. Today, for [...]
For 2 hours last night, I sat uninterrupted while watching AMC’s debut of Season 5 of Mad Men. They did a great job recapping Season 4 and setting up plenty of plot opportunities for the remainder of this season. I’ve always wondered what it would be like to watch Mad Men without having worked in [...]
Over the past month or so since I first heard the line, “search is bought, media is sold,” I’ve been thinking about it as it’s resonated as both a media planner/buyer and a marketing/ad tech investor. I went thru the exercise to understand this statement at its core: why is search bought and why is [...]
There’s a lot of talk about job creation in the USA. Well, we’re certainly doing our part here at the agency. Here at The Media Kitchen, we are riding a new business win streak and are staffing up at all levels. At kbs+ Ventures, our portfolio companies are pretty much all hiring too. Today, we’re [...]
I was fortunate enough to be asked by Ari & David Goldberg to speak at their State of Style Summit which was held today at the 92st Y in Tribeca. They threw an A+ event and the turn-out of attendees was awesome; it looked like standing room only from the stage. Job well done, Goldbergs. [...]
If you’ve been watching any of the major television channels over the past week, you’ve probably seen a little button on some of the commercials that pops up with a call to action to Shazam. For those unfamiliar with this nifty app, it allows you to use your mobile device to take a sample of [...]
I live in the suburbs of Manhattan and within an 8 minute drive from my home, I’m surrounded with retail stores… and there are a lot of them: standalone, strip malls, and large malls. Many of these stores were built when we lived in the industrial revolution society as that’s when urban planning was done [...]
