On AdExchanger yesterday, Terrence Kawaja talked about how Ad Tech was going through a potential Golden Age. There have been some recent acquisitions/mergers that have helped validate some of this thinking. But why? And why now? List of recent ad tech acquisitions or mergers, not complete: 33across/Tynt, SAS/aiMatch, DG/Peer39, OpenX/LiftDNA, Pubmatic/MobiPrimo, Rubicon Project/Mobsmith and Syncapse/Clickable, [...]
Category: Advertising & Marketing
A couple of months ago, I wrote up a report that talked about the marketing technology behind $35 billion in 2011 holiday e-commerce sales. I pulled the data from Ghostery, a browser plug-in that allows users to understand what trackers and beacons are on individual websites. After I released the report and got some initial [...]
So far this year, I’ve probably met with over 100 unique start-ups, inclusive of mentorship, investing, and media buying activities. Since I’ve met with a high volume of companies, I’m starting to see a pattern. Most entrepreneurs in the advertising and technology space are pitching an idealistic vision. Unfortunately though, we do not live [...]
I receive different newsletters each morning from digital media industry sites & blogs. The headline in today’s MediaPost was “Nielsen to Industry Analysts: We’ve Created a ‘Currency,” says GroupM to Guarantee Ad Buys.” This caught my attention as I’ve been fairly public about my stance about shifting away from proxy based measurement into hard metrics [...]
Instead of writing some nuggets myself this morning, I’ll let this morning’s CNBC segment on Disruptors do the talking. Enjoy it. Some friendly faces from Buzzfeed, Second Market, and Business Insider.
This past Wednesday, April 11, we hosted our 5th annual TMK Digital Media Venture Capital Conference for our agency staffers, our clients, and our friends. I was particularly excited to host the event this year because we had an all-star lineup of speakers including but not limited to Dan Porter (OMGPOP), Albert Wenger (Union Square [...]
