I spent much of 2007/08 exploring the world of online ad exchanges and data. If you are a regular follower of this blog, you were with me for much of the journey as I wrote quite a bit about it. After digging deep in the industry, I wanted to put together a White Paper that [...]
Category: Advertising & Marketing
I’ve got two questions that I’d like to pose to you and hopefully, there will be a lively discussion in the comments section of the blog. Question 1: I was talking with one of my best friends and he referenced a recent blog posting by Mark Cuban. In this posting, Cuban states: If the fact [...]
I’m a huge fan of celebrating superior products, services, and people. Last night was the Crunchies – an award ceremony for industry achievement within digital media. Cnet has a very nice writeup. I wasn’t able to attend due to some client meetings that I had to be in New York for, but was able to [...]
Happy New Year to everyone! I want to start 2009 strong by announcing the New Platforms Fund to empower developers of applications on top of platforms such as Twitter, Boxee, AppNexus, Trulia, iPhone, and more. The goal of the fund is to seed up to 10 cutting edge ideas with both money and human capital [...]
It’s that time of year again. Approximately 360 days ago, I posted the 2008 prediction list that was picked up all over the web. We all know that any prediction in itself holds little weight but when you aggregate many predictions together, you can start to see trends and use this for guidance to where [...]
I’m involved in many discussions about the future of advertising agencies and the way that technology plays an increasing role. I’d like to have an open discussion in the comments section here on this blog and would love to crowdsource your ideas. I have a specific vision that I’m going to illustrate in a general [...]
