Darren Herman

Pricing is defined as the property of having material worth. Pricing though does not dictate individual value, but rather the value of a good for the average.  Let me illustrate by an example:
Sherri walks into CVS to purchase some shampoo for the Herman household.  She sees Pantene for $6.45/bottle or Sunsilk for $9.99/bottle (totally made [...]

This is an unbaked opinion piece.  Please comment to keep the conversation going as this will certainly provoke some commentary.
I’ve been participating in many conversations (conferences, panels, articles, journals, meetings, etc) about Real Time Bidding and it’s potential affect on digital media.  There are very few true real-time-bidding inventory sources today and only a few [...]

Some of my friends over at DeSilva+Phillips a boutique investment bank (also known as MediaBankers) have just released a white paper (links to the PDF) entitled Getting Real.  I am always skeptical about investment bank led white papers (unless they are presentations by Mary Meeker which I love) but these guys pulled off a pretty [...]

For those who are unfamiliar, my wife runs the website, ResumeGal.com.  ResumeGal was created when she left the corporate HR world and decided to stay home to take care of our child and wanted to still consult with people who needed resume/HR help and coaching.
I’m trying an experiment down here in Austin to post 5 [...]

I’m writing this post about 2.5 hours before the first panel/session kicks off for SXSW 2010.  For those who are not familiar with SXSW, it’s a conference split into three areas: Interactive, Film, and Music.  I’m only down for the first few days of Interactive but in previous years, I’ve participated in the music portion [...]

I’m heading down to SXSWi on Thursday and am excited to go.  It seems as though most of the NYC entrepreneurial scene will be down there so it’ll be the same faces in a different setting (way better BBQ, sorry @lazerow re: Hill Country).
I created my initial schedule and have made it public – so [...]

I’m in the middle of doing some research for a blog posting I’d like to write this weekend and came across some articles written about my favorite zine of the 90s – Silicon Alley Reporter.  For those unfamiliar with SAR, it was the newsletter/magazine that the entire trade read and helped fuel much of the [...]

@kevinweil, a member of the analytics team at Twitter updated the corporate blog with a post entitled Super Data.  If you are a data/football nut, go check it out.
For those who do not want to click over to his post, it basically overlays tweets about the game (football related) to tweets about the commercials (ad [...]

To preface, this post was inspired by a conversation I was having with Greg Hills, a colleague of mine at Varick Media Management.
When looking at the impact that the web/Internet had on advertising, I think that one could easily argue that from the 90s through today, technological innovation led where marketing/advertising dollars would follow.   [...]

I think the most devalued word in the past decade was the word, “friend.”
I’m just another geek living in this world so I have no business enforcing my thoughts on Etiquette but since I think I was raised well (I’d like to think) and I’d like my son to be raised well, I’ll publicly share my thoughts. [...]