This post is part of a 5 day series where we lay the groundwork for a startup to generate advertising dollars from agencies or brands. Note: while this is focused on startups, it could apply to any company of any size. The first post that sets up the series is located here and it’s based [...]
Category: Advertising & Marketing
I created a presentation about 6 months ago for a talk at the Founders Institute. The talk was about 5 things to do/know when looking at generating advertising revenue from your startup. I’ve personally been in a unique position to talk about this as I’ve run startups that take ad dollars from brands and I’m [...]
My vision since day #1 of joining this agency has been to foster relationships with early stage technology companies, as they are the rapid innovators within the market place. The agency world has a lot to learn from them and their rapid pace inspires much of what we do. I have begun executing on this [...]
I found a new content consumption occasion in my life and it’s during the time I’m on the elliptical in my home gym. I rest my iPad against the top of the machine and have been consuming TED videos for the past few weeks. While in the beginning I searched for specific topics that I [...]
We’ve been head down at the agency (kbs+p & the media kitchen) with some recent launches that I’m extremely proud of. Some of you who read this blog have been part of them (as a partner, colleague, or client) and know how exciting it’s been. We’ve brought back documentaries to BMW. If you remember BMW [...]
Image by Getty Images via@daylife Let’s assume the Internet started mainstream adoption in 1990 when Prodigy had approximately 465,000 subscribers and CompuServe had 600,000 (fact check here). While those numbers in themselves aren’t mainstream to a country of 300MM+ people, they do signify a large group of people who were early adopters and started to spread [...]
Image via Wikipedia I’m going to be in San Francisco on Tuesday and Wednesday of next week. I’ll be staying in the Westin Hotel on Market Street (50 3rd Street @ Market) and would love to meet some awesome entrepreneurs and ad tech folks. If you are around and want to get together, drop me [...]
