Darren Herman

If you’ve been watching any of the major television channels over the past week, you’ve probably seen a little button on some of the commercials that pops up with a call to action to Shazam.  For those unfamiliar with this nifty app, it allows you to use your mobile device to take a sample of [...]

I live in the suburbs of Manhattan and within an 8 minute drive from my home, I’m surrounded with retail stores… and there are a lot of them:  standalone, strip malls, and large malls.  Many of these stores were built when we lived in the industrial revolution society as that’s when urban planning was done [...]

One sentence exec summary:  New measurement of advertising impressions are helping drive performance for marketers.
When we purchase media, one of the major components of the buy is around how many impressions we will achieve with a campaign.  The common thought here is that the optimal amount of impressions against a target audience will yield [...]

Back in June 2011, I wrote a post titled, The 87.5% Category According to Luma – Lots of Acquisitions.  The purpose of the article was to highlight that ad serving systems for online/digital media had a high propensity to be acquired or realize a significant exit.  87.5% of all ad servers on the chart had [...]

One of my friends runs an engagement agency in Irvine, CA called The Buddy Group.  One of the services he sells clients is a “Connected14” strategy which intrigued me since the day he mentioned it.  Essentially, the Connected14 is an engagement strategy (and execution) across your 1 foot experience (tablet, mobile [...]

According to some simple excel calculations (see below), Google controls about 5.85% of the worldwide advertising billings.  According to a recent article I was reading, ZenithOptimedia has 2012 advertising expenditures pegged around $485 billion.  Google derives 97% of its revenue from advertising so they are around $28.4bln.  Do the math and it comes out to [...]

Over the years, instead of writing my own forecasts and predictions, I’ve aggregated them on this blog as a source for everyone to turn to for marketing, technology and media.  Here are the lists for 2008, 2009, and 2010.  This year, instead of aggregating them, I wrote 5 predictions that I think will come true [...]

Ever wonder who is the marketing technology behind the $35 billion dollars in e-commerce sales this holiday season? If you are an agency, wall street analyst, marketer, optimizer or any other player in the digital media ecosystem, you probably want to read below.
I always tell my team at The Media Kitchen that you can [...]

I’ll be traveling over the next 24 hours or so, but wanted to post a few articles that I’ve found interesting over the last couple of days:
Online Merchants Hone In on A New Demographic:  My friend Stephanie writes an article about a new audience for merchants… the imbibing consumer.  A glass of wine or beer [...]

I launched Marketing Wednesdays in October in order to cover a marketing related topic each Wednesday.  For me, this was bullish due to my schedule, but I took it on and pretty much failed about 50% of the time.  Not good and not fair, since I committed to handling the topic.  So looking back at [...]