Darren Herman

The Online Publishers Association has created three new ad units that rolled out this morning.  These units include:

The Fixed Panel: 336 wide x 700 tall, remains constant as the user scrolls to the top and bottom of the page
The XXL Box: 468 wide x 648 tall, opens for seven seconds to 936 wide x 648 [...]

The inspiration for this post came from an adhoc face-to-face meeting with one of our senior clients.  We began speaking about digital in general and then he dropped a bomb, “Am I asking the right questions?”
I had two options here.  I could have said yes (even though this was not the right answer) or I [...]

I spent the better part of today at the W Hotel on Lexington Ave at the seemingly omnipresent Digiday Conference.  I was asked to take part on two different panels, the first of which was the opening keynote debate about The Role of Creativity in a World of Commodity, and the second panel during the [...]

I’m speaking at DigiDay on Monday on 2 different panels (one in the AM and one in the PM).  Would like any community input on the below topic… feel free to comment below or tweet @dherman76
8:30am: Keynote Debate: The Role of Creativity in a World of Commodity: Has the ever expansive pool of ad placements [...]

Today is a big day - myself and my company, Varick Media Management, has been featured in the NY Times business section both online and in print (the nations top selling Sunday paper).  The story even made page #1 of TechMeme this morning.
The article focuses on the new breed of companies emerging that put [...]

I’ve been spending a lot of time over the past year or so trying to figure out where the advertising industry is headed and
while I still have many open questions, I’m quite confident that I have one specific area nailed down… and that’s around media optimization.
In context of this post, media optimization is when a [...]

My friend Piers has been putting on the “Good Ideas Salon” for a while now and this month is focused on matchmaking entrepreneurs with digital media people.  More about what the Salons are all about.
His note to me:
I’m going to run an event where I hope to mix young and up-coming entrepreneurs with out of [...]

My wife Sherri, @sparkle201, caught the entrepreneurial bug from me.  While I’m spending time in agency world getting my practical MBA, she is bootstrapping her first startup, ResumeGal.  Sherri has incredible knowledge of the HR industry as she has over 15 years experience from a multi-national public bank.  She tells me she has interviewed thousands [...]

For the better part of the last year, I’ve been concentrating heavily on data and media delivery mechanisms.  I don’t think there is one stone unturned in that space that I haven’t poked into.  While that space is extremely interesting to me, I’m also interested in the future of experiences.
I have written quite a bit [...]

I have just returned from speaking at the OMMA Global conference with friends & industry luminaries John Battelle, Jason Calacanis, and Paul Kedrosky which was all about the intersection of advertising with technology.  If you missed the talk, Max Kalehoff, our panel moderator (and VP of Marketing @ Clickable) penned a nice piece in MediaPost.
I [...]