Darren Herman

To preface, this post was inspired by a conversation I was having with Greg Hills, a colleague of mine at Varick Media Management.
When looking at the impact that the web/Internet had on advertising, I think that one could easily argue that from the 90s through today, technological innovation led where marketing/advertising dollars would follow.   [...]

I think the most devalued word in the past decade was the word, “friend.”
I’m just another geek living in this world so I have no business enforcing my thoughts on Etiquette but since I think I was raised well (I’d like to think) and I’d like my son to be raised well, I’ll publicly share my thoughts. [...]

Announced in an article by Brian Morrissey, entitled “Herman Leads Digital at KBS+P” a new chapter in my life has been started.  KBS+P is going through an evolutionary period and I’m excited to be joining some new faces and old friends to help lead the agency in it’s next phase.
My belief is that if you [...]

Being that I work in the digital media industry, there is rarely a day that goes by without some conversation around free vs. paid.  Some folks in the office say that they would gladly pay ~$20 for the NY Times online and others argue that they won’t pay anything because eventually they will hear the [...]

Yes, that’s right.  For someone who has spent the past few years inside of a very well known marketing agency, I am calling this decade the death of the pure branding campaign.  This was inspired by the comments in Fred Wilson’s blog post, Affiliate Marketing Undervalue’s the Link.
Before I proceed, let me preface that this [...]

I aggregated 25+ trends & predictions for 2010 centered around technology, media, and advertising last night (see them here) and created a “wordle” based on them.  See below.  You can obviously see that Facebook, Mobile, Google, Social, and Twitter are popular.
Some not-so-big (in terms of volume) but still important trends and predictions that appeared:  data, [...]

I created an uber prediction list back in 2007 and it was a hit.  Here are some of the predictions already posted across the net re: technology, media, and marketing – three things I’m very interested in.  If I missed your post and you’d like to be listed, just leave a comment and I’ll add [...]

Unless you live under a rock, the economic environment impacted brands and agencies this year and the whole publisher ecosystem that goes with it (media cos, ad networks, etc).  Full-year 2009 will mark only the fifth spending drop since Ad Age began ranking the 100 Leading National Advertisers in 1956.
As you can see from [...]

The advertising world is being impacted by the adoption of technology at it’s core.  I speculate that the majority of all ad impressions will be “served” by some sort of technology within the next decade.  This speculation includes print, television, radio and OOH.  We’re seeing this start to play out within the online advertising space.
I’m [...]

I received a very timely email from my friend David Siegel pointing me (and a very small group of recipients) to Google’s Patent search database.  On October 22, 2009, Steven Jobs (et al) received patent US2009/0265214A1, Advertisement in Operating System which was originally filed of April 2008.
The abstract of the patent reads:
Among other disclosures, an [...]